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Brands & History

The stories behind iconic maisons, the Quartz Crisis, and the rise of independent watchmaking.

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In Brands & History (9)

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The Bao Dai Rolex 6062: The Watch of the Last Emperor of Vietnam
Brands & History

The Bao Dai Rolex 6062: The Watch of the Last Emperor of Vietnam

The Rolex Oyster Perpetual reference 6062 known as the Bao Dai sold for CHF 5,066,000 at Phillips in Geneva on 13 May 2017, making…

Aug 19, 2026 6 min read
The Rolex Daytona "Unicorn": The Only White Gold Vintage Daytona
Brands & History

The Rolex Daytona "Unicorn": The Only White Gold Vintage Daytona

The Rolex Cosmograph Daytona reference 6265 known as the Unicorn sold for USD 5,937,500 at the Daytona Ultimatum sale in Geneva on…

Aug 19, 2026 6 min read
Patek Philippe 1518 in Stainless Steel: The First Eight-Figure Wristwatch
Brands & History

Patek Philippe 1518 in Stainless Steel: The First Eight-Figure Wristwatch

The stainless steel Patek Philippe reference 1518 became the first wristwatch to pass eight figures at auction when it sold for CH…

Aug 19, 2026 6 min read
Paul Newman's Rolex Daytona 6239: The Most Expensive Rolex Ever Sold
Brands & History

Paul Newman's Rolex Daytona 6239: The Most Expensive Rolex Ever Sold

Paul Newman's own Rolex Cosmograph Daytona reference 6239 sold for USD 17,752,500 at Phillips in New York on 26 October 2017, the …

Aug 19, 2026 7 min read
Patek Philippe Henry Graves Supercomplication: The Most Expensive Pocket Watch Ever Sold
Brands & History

Patek Philippe Henry Graves Supercomplication: The Most Expensive Pocket Watch Ever Sold

The Patek Philippe Henry Graves Supercomplication sold for CHF 23,237,000, about USD 24 million, at Sotheby's in Geneva on 11 Nove…

Aug 19, 2026 8 min read
Patek Philippe Grandmaster Chime 6300A-010: The Most Expensive Watch Ever Sold
Brands & History

Patek Philippe Grandmaster Chime 6300A-010: The Most Expensive Watch Ever Sold

The Patek Philippe Grandmaster Chime reference 6300A-010 sold for CHF 31 million at the Only Watch charity auction in Geneva on 9 …

Aug 19, 2026 8 min read
Desder D001: A New Italian Independent Built Around a Triple-Axis Tourbillon
Brands & History

Desder D001: A New Italian Independent Built Around a Triple-Axis Tourbillon

Desder is a new independent watchmaking house based in Modena, Italy. Its debut reference, the D001, fuses a three-aperture rotati…

Jun 8, 2026 10 min read
Patek Philippe: 185 Years of Quiet Authority
Brands & History

Patek Philippe: 185 Years of Quiet Authority

Patek Philippe has defined luxury watchmaking for 185 years, blending tradition and innovation with unmatched craftsmanship and ex…

May 4, 2026 3 min read
A Short History of Rolex: From Wilsdorf's London Office to Geneva
Brands & History

A Short History of Rolex: From Wilsdorf's London Office to Geneva

Discover the fascinating journey of Rolex, from its founding by Hans Wilsdorf in London to becoming a symbol of luxury in Geneva a…

May 4, 2026 3 min read

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