The Watch Info 100
Luxury watch market index, base 100 set 2025-08
Current level
119.1
1M
+14.5%
YTD
+19.1%
52W peak
126.3
Brand Sub-Indexes
How each major brand has moved, 12 months
Rolex
+9.4%
Patek Philippe
-1.6%
Audemars Piguet
+3.2%
Omega
+6.4%
Tudor
+8.1%
Cartier
+5.2%
IWC
+0.7%
Breitling
+1.1%
Top Gainers
Best performers
Patek Philippe
Nautilus 5711
5711/1A-010
$98,000
+12.4%
F.P. Journe
Chronomètre Bleu
CB RG 38
$68,000
+9.8%
Richard Mille
RM 011 Felipe Massa
RM011-03
$185,000
+8.2%
Rolex
Daytona Panda
116500LN
$32,000
+6.7%
Tudor
Black Bay 58
M79030N
$4,800
+5.1%
Audemars Piguet
Royal Oak 15500
15500ST.OO.1220ST.01
$42,000
+4.3%
Volume Leaders
Most active references
Ranked by listings across all sources
Market Standings
Brand rankings by market presence
| Rank | Brand | Models | Avg Price | Total Listings | Share |
|---|---|---|---|---|---|
| 01 | Rolex | 48 | $14,200 | 12,840 | |
| 02 | Omega | 67 | $8,200 | 9,876 | |
| 03 | TAG Heuer | 61 | $4,200 | 8,432 | |
| 04 | Breitling | 49 | $7,400 | 6,210 | |
| 05 | Tudor | 28 | $3,800 | 5,987 | |
| 06 | Cartier | 55 | $9,800 | 4,341 | |
| 07 | IWC | 44 | $12,800 | 3,876 | |
| 08 | Panerai | 38 | $9,800 | 3,654 | |
| 09 | Audemars Piguet | 32 | $38,500 | 2,243 | |
| 10 | Patek Philippe | 41 | $52,000 | 1,987 |
Methodology
Data window
Rolling 7/30/90/365-day windows. Change% compares median start vs median today, per reference.
Price source
28 leading marketplaces, dealers and reference databases. De-duplicated by seller, model and serial range.
Exclusions
Unreleased refs, parts-only, franken builds, anomaly-flagged listings. Below 3 live listings, no change published.