The Watch Info 100
Luxury watch market index, base 100 set 2025-08
Current level
119.1
1M
+14.5%
YTD
+19.1%
52W peak
126.3
Brand Sub-Indexes
How each major brand has moved, 12 months
Rolex
+9.4%
Patek Philippe
-1.6%
Audemars Piguet
+3.2%
Omega
+6.4%
Tudor
+8.1%
Cartier
+5.2%
IWC
+0.7%
Breitling
+1.1%
Top Gainers
Best performers
Longines
LonginesPrésence Calendar Date Two Tone White Dial Roman Numbers Original Strap Buckle Classic Gold Capped Vintage Swiss Made
L4.720.2
$999,950
+256,587.0%
F.P. Journe
F.P.Journe OctaBlack Lune (LN) Platinum Black Dial White Leather Strap 40MM Calibre 1300.3
Octa Lune
$495,000
+190,196.8%
Tissot
Tissot SeastarAutomatic Vintage Cal.2481
44585-1X
$325,240
+136,314.7%
F.P. Journe
F.P.Journe OctaAutomatique Reserve Boutique Edition 40mm
AR
$315,000
+92,566.1%
Tissot
Tissot PRXGreen Dial Men's Watch 40mm Tissot Prx Quartz 35
T137.210.11.081.00
$229,272
+86,722.4%
Breitling
Breitling Superocean HeritageNew 2025 Automatic 36mm Blue Brand New Full Set
A10390161C1S1
$4,000,000
+85,685.5%
Tissot
Tissot V8T039.417.11.057.02
T039.417.11.057.02
$152,181
+85,684.1%
Tissot
Tissot Seastar 1000T120.410.22.051.00
T120.410.22.051.00
$325,387
+82,569.5%
IWC
IWC Pilot MarkXviii Full Set
IW327001 (Saint Exupéry)
$3,500,000
+82,240.3%
Tissot
Tissot CarsonPowermatic 80 Carson Automatic 40mm Box and Manuals/Booklets
T122.407.11.051.00
$490,361
+76,947.5%
Top Losers
Worst performers
A. Lange & Söhne
A. Lange & Söhne 142.025 42mm Platinum Silver
142.025
$149
-99.9%
A. Lange & Söhne
A. Lange & Söhne 1815 421.025 14.5mm Platinum Silver
421.025
$212
-99.9%
A. Lange & Söhne
A. Lange & Söhne 142.025 42mm Platinum Silver
142.025
$191
-99.8%
Greubel Forsey
Greubel Forsey GMTGF05 Tourbillon Globe 24 Seconds White Gold
GF05
$958
-99.8%
Greubel Forsey
Greubel ForseyArt Piece 2
Edition 2
$758
-99.8%
Chopard
ChopardL'Heure Du Diamant Oval 139383-1701
139383-1701
$240
-99.7%
Greubel Forsey
Greubel Forsey GMTEarth 45.5MM 18K White Gold Box PapersGMT Earth
GMT EARTH
$1,295
-99.7%
Greubel Forsey
Greubel Forsey GMTSPORT Tourbillon Titanium 45mm Limited Edition 1 of 33 - FULL SET BOX & PAPERS Watch in-hand and ready for immediate delivery.
Greubel Forsey GMT Sport Tourbillon
$2,100
-99.7%
Chopard
Chopard Classicin White Gold on White Gold Bracelet Full Set
143613-1001
$79
-99.6%
Chopard
Chopard Happy Sport274189-1001 'Ladies' White Gold Diamond-Set Quartz
274189-1001
$415
-99.6%
Volume Leaders
Most active references
Ranked by listings across all sources
Market Standings
Brand rankings by market presence
| Rank | Brand | Models | Avg Price | Total Listings | Share |
|---|---|---|---|---|---|
| 01 | Citizen | 3 | — | 0 | |
| 02 | Maurice Lacroix | 1 | — | 0 | |
| 03 | Tudor | 377 | — | 0 | |
| 04 | A. Lange & Söhne | 427 | — | 0 | |
| 05 | Girard Perregaux | 294 | — | 0 | |
| 06 | Nomos Glashutte | 312 | — | 0 | |
| 07 | Zenith | 521 | — | 0 | |
| 08 | Awake | 27 | — | 0 | |
| 09 | Grand Seiko | 341 | — | 0 | |
| 10 | Oris | 1 | — | 0 | |
| 11 | Blancpain | 572 | — | 0 | |
| 12 | Hublot | 424 | — | 0 | |
| 13 | Patek Philippe | 511 | — | 0 | |
| 14 | Bulova | 2 | — | 0 | |
| 15 | Kudoke | 15 | — | 0 |
Methodology
Data window
Rolling 7/30/90/365-day windows. Change% compares median start vs median today, per reference.
Price source
28 leading marketplaces, dealers and reference databases. De-duplicated by seller, model and serial range.
Exclusions
Unreleased refs, parts-only, franken builds, anomaly-flagged listings. Below 3 live listings, no change published.