Market intelligence
The watch market, measured.
This analysis covers 112,683 tracked listings from 3,839 sellers across 1,783 brands: 62,169 currently on the market and 44,730 in the sold archive. All figures are expressed in USD and exclude prices outside a $100 to $1,000,000 sanity band.
On the market
62,169
live listings
Sold archive
44,730
completed sales tracked
Average asking
$27,669
across live inventory
Average realized
$38,538
across the sold archive
The Watch Info 100
Twelve months of market direction
+8.4% since base
Chained same-reference price index across tracked references, base 100 in 2025-01. Full methodology and per-brand indexes live on the leaderboards.
Section 01
Live market vs sold archive
The asking market runs below realized prices: the average live ask is $27,669 against $38,538 across completed sales. Sold pieces spent an average of 59 days on the market before selling.
On the market
Sold archive
Section 02
Vintage vs modern
Among the 17,627 listings with a recorded production year, modern pieces (2000 and later) average $31,019 while vintage pieces average $16,624. Vintage is the smaller but broader corner of the market, 4,098 pieces spanning 102 brands.
Vintage · pre 2000
Modern · 2000 and later
Production year is recorded on 17,627 of 112,683 tracked listings; this section reads on that subset only.
Section 03
Where the money sits
Richard Mille carries the deepest live inventory by value at $172.6M across 1,167 listings. The ten largest brands together hold $790.2M of asking value.
Top 10 by live inventory value
$790.2M
Top 10 by completed sales
23,934
Section 03b
Brand performance heatmap
Pick up to 12 brands
Chained index change per brand across four horizons. Emerald reads gain, garnet reads loss.
Horizons read on the chained same-reference monthly index; a dash means the brand lacks enough history for that horizon. All reads since the brand entered the index.
Section 04
How fast the market moves
Grand Seiko is the fastest mover, selling in an average of 36 days. By sell-through, Jaeger Le Coultre leads: 100.0% of its tracked listings have found a buyer.
Fastest selling brands
average days on market before sale
36 days
Sell-through leaders
share of tracked listings already sold
100.0%
The material premium
average price as a multiple of steel
9x
Section 05
The shape of the market
Live inventory by price band
Most of the live market sits between $1k and $50k. The tails, entry pieces under $1k and grails above $50k, are thinner but define the range.
Case material composition
Steel dominates by volume; precious metals dominate by value. Platinum pieces average $101,613 against $11,321 for steel.
Methodology
Prices outside a $100 to $1,000,000 sanity band are excluded from every average on this page. Currency is USD throughout.
Sold figures reflect the archive we have tracked, not the total world market. Days-to-sell reads only on listings that record both dates.
Vintage vs modern reads on the subset of listings with a recorded production year (17,627 pieces).
The Watch Info 100 is a chained same-reference index: month over month price ratios of references present in both months, capped and averaged. Full notes on the leaderboards.
Compiled 12 Aug 2026 · data through 12 AUG 2026 · refreshed every 6 hours