Market Intelligence
The Same Watch,
Every Price
A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.
What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,637
confirmed at auction
Median spread, 54,338 refs
28%
between cheapest and dearest quote
31
watches matching “8396”
Clear search
228396TBR
Rolex Day-Date 40 Ice Blue Dial Baguette Diamond Bezel Platin…
Low ask+1$96,838
Median realized$173,639
High ask$199,995
Compare 15 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Thesmilingsecond.com.au Lowest | $96,838 | Mint | 2022 | View |
| Crescentwatchguys.com | $98,880 | pre-owned | Not stated | View |
| Gigantiwatches.com | $100,000 | preowned | 2025 | View |
| Watchxnyc.com ×3 at this price | $114,100 | Not stated | Not stated | View |
| Crescentwatchguys.com | $114,999 | pre-owned | 2024 | View |
| Horoview:Chrono24 | $116,246 | Not stated | Not stated | View |
| Horoview:Chrono24 | $118,090 | Not stated | Not stated | View |
| Horoview:Chrono24 | $118,381 | Not stated | Not stated | View |
| Watchguys.com | $120,000 | pre-owned | 2020 | View |
| Luxuhria.de | $121,213 | Not stated | Not stated | View |
| Horoview:Chrono24 | $124,193 | Not stated | Not stated | View |
| Moonbridge.jp | $124,668 | USED | Not stated | View |
| Horoview:Chrono24 | $125,195 | Not stated | Not stated | View |
| Horoview:Chrono24 | $125,227 | Not stated | Not stated | View |
| Ybjewellers.co.uk | $125,721 | Like New | 2025 | View |
| Watchguys.com | $130,000 | pre-owned | 2015 | View |
| Horoview:Chrono24 | $132,540 | Not stated | Not stated | View |
| Moonbridge.jp | $136,571 | USED | Not stated | View |
| Gandgtimepieces.com | $137,954 | Unworn | 2022 | View |
| Horoview:Chrono24 | $140,322 | Not stated | Not stated | View |
| Horoview:Chrono24 | $143,097 | Not stated | Not stated | View |
| Horoview:Chrono24 | $143,859 | Not stated | Not stated | View |
| Omijewelry.com | $154,500 | Pre-Owned | Not stated | View |
| The Keystone | $155,000 | Mint | 2018 | View |
| Horoview:Chrono24 | $166,058 | Not stated | Not stated | View |
| Horoview:Montro | $171,730 | Not stated | Not stated | View |
| Horoview:Chrono24 | $172,045 | Not stated | Not stated | View |
| Horoview:Chrono24 | $176,654 | Not stated | Not stated | View |
| Horoview:Chrono24 | $178,872 | Not stated | Not stated | View |
| Horoview:Chrono24 | $180,122 | Not stated | Not stated | View |
| Gandgtimepieces.com | $187,223 | Unworn | Not stated | View |
| Horoview:Chrono24 | $197,480 | Not stated | Not stated | View |
| Horoview:EssentialWatches | $199,400 | Not stated | Not stated | View |
| Gamzoandco.com ×14 at this price | $199,995 | Not stated | 2026 | View |
128396TBR-0008
Rolex Oyster Perpetual 41
…
Low ask$19,021
Awaiting auction dataNot yet sold at auction
High ask$139,289
Compare 3 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Chrono24 Lowest | $19,021 | Not stated | Not stated | View |
| Horoview:Chrono24 | $73,886 | Not stated | Not stated | View |
| Horoview:Chrono24 | $88,094 | Not stated | Not stated | View |
| Horoview:Chrono24 | $92,042 | Watchnian Inc. | Not stated | View |
| Horoview:Chrono24 | $92,472 | Not stated | Not stated | View |
| Horoview:Chrono24 | $97,109 | Not stated | Not stated | View |
| Horoview:Chrono24 | $98,230 | Not stated | Not stated | View |
| Horoview:Chrono24 | $98,587 | Not stated | Not stated | View |
| Horoview:Chrono24 | $98,995 | Not stated | Not stated | View |
| Horoview:WristAficionado | $100,900 | Not stated | Not stated | View |
| Horoview:Chrono24 | $101,862 | Not stated | Not stated | View |
| Horoview:Chrono24 | $103,392 | Not stated | Not stated | View |
| Horoview:Luxuryofwatches | $107,718 | Not stated | Not stated | View |
| Horoview:Chrono24 | $108,034 | Not stated | Not stated | View |
| Horoview:Chrono24 | $117,442 | Not stated | Not stated | View |
| Horoview:Chrono24 | $118,802 | Not stated | Not stated | View |
| Horoview:Chrono24 | $125,671 | Not stated | Not stated | View |
| Horoview:Chrono24 | $132,001 | Not stated | Not stated | View |
| Horoview:Chrono24 | $139,289 | Not stated | Not stated | View |
128396TBR-0009
Rolex Day-Date
…
Low ask$82,576
Awaiting auction dataNot yet sold at auction
High ask$156,098
Compare 2 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Chrono24 Lowest | $82,576 | Not stated | Not stated | View |
| Horoview:Watchnian | $98,005 | Not stated | Not stated | View |
| Horoview:Chrono24 | $105,616 | Not stated | Not stated | View |
| Horoview:Chrono24 | $106,091 | Not stated | Not stated | View |
| Horoview:Chrono24 | $113,559 | Chrono24 | Not stated | View |
| Horoview:Chrono24 | $156,098 | Not stated | Not stated | View |
228396TBR ibbdp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Ice Blue Bagu…
Low ask$104,670
Awaiting auction dataNot yet sold at auction
High ask$138,130
Compare 3 sellers
See every seller and price
228396TEM
Rolex Day-Date 228396TEM Emerald 40mm
Low ask$575,000
Awaiting auction dataNot yet sold at auction
High ask$741,569
Compare 3 sellers
See every seller and price
883968
Cartier Panthère Large 27 mm Factory Diamond Bezel 18K Yellow…
Low ask$19,995
Awaiting auction dataNot yet sold at auction
High ask$22,400
Compare 2 sellers
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48396
Hamilton Ventura Quartz Black 51mm
Low ask$1,108
Awaiting auction dataNot yet sold at auction
High ask$1,108
Compare 2 sellers
See every seller and price
42818396013001
Omega Discontinued Omega Trésor Quartz 39 mm Grey Dial 428.18…
Low ask$3,995
Awaiting auction dataNot yet sold at auction
High ask$6,022
Compare 2 sellers
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128396TBR
Rolex Day-Date 36 White Dial Diamond Bezel Platinum President…
Low ask$1.15
Awaiting auction dataNot yet sold at auction
High ask$1.15
Compare 2 sellers
See every seller and price
228396TBR bkbdp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Black Baguett…
Low ask$104,670
Awaiting auction dataNot yet sold at auction
High ask$134,330
Compare 2 sellers
See every seller and price
228396TBR bkip
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Black Index D…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR blrp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Blue Bevelled…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR drsmip
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Dark Rhodium …
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
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228396TBR ibdmip
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Ice Blue Diag…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR ibqmrp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Ice Blue Quad…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR ogrp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Olive Green B…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR sbdp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Silver Baguet…
Low ask$104,670
Awaiting auction dataNot yet sold at auction
High ask$134,330
Compare 2 sellers
See every seller and price
228396TBR sqmrp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Silver Quadra…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR ssmip
Rolex 950 Platinum Day-Date 40 Watch - Bezel - Silver Strip …
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396TBR wrp
Rolex 950 Platinum Day-Date 40 Watch - Bezel - White Bevelle…
Low ask$100,665
Awaiting auction dataNot yet sold at auction
High ask$129,190
Compare 2 sellers
See every seller and price
228396tbr-0020
Rolex 228396_used_Olive_Green_Roman Rolex President 40mm Plat…
Low ask$104,809
Awaiting auction dataNot yet sold at auction
High ask$999,999
Compare 2 sellers
See every seller and price
228396tbr-0027
Rolex 228396tbr-0027 Rolex President Mens 40mm Platinum Bagu…
Low ask$136,600
Awaiting auction dataNot yet sold at auction
High ask$147,795
Compare 2 sellers
See every seller and price
210000083969
Seiko Prospex SLA071 Landmaster 30th Anniversary Limited Edit…
Low ask$2,200
Awaiting auction dataNot yet sold at auction
High ask$2,200
Compare 2 sellers
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128396TBR-0003
Rolex 1908 Ice Blue Dial Leather Strap M52506-0003 ICE BLUE
Asking price$79,168
No comparison yetAwaiting a second seller
View listings
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Chrono24 ×2 at this price | $79,168 | Not stated | Not stated | View |
Rotonde de Cartier (various)
Cartier Cougar
Panthere 30mm 183964 18kt Custom Diamond Beze…
Asking price$5,040
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Chrono24 | $5,040 | Not stated | Not stated | View |
128396tbr-0003
Rolex Day-Date 36 mm Ice Blue Set With Diamonds Dial Platinum…
Asking price$105,000
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Watchxnyc.com | $105,000 | Not stated | Not stated | View |
128396tbr-0008
Rolex Day-Date 36 mm Blue Ombré Set With Diamonds Dial Platin…
Asking price$999,999
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Watchxnyc.com | $999,999 | Not stated | Not stated | View |
128396tbr-0009
Rolex Day-Date 36 mm Pink Opal Set With Diamonds Dial Platinu…
Asking price$999,999
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Watchxnyc.com | $999,999 | Not stated | Not stated | View |
228396tbr
Rolex 2018 Day-Date Blue Arabic 228396TBR
Asking price$188,382
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Gandgtimepieces.com | $188,382 | Not stated | 2018 | View |
228396TBR-0030
Rolex Day-Date
Asking price$173,046
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horando.de | $173,046 | Not stated | Not stated | View |
228396tbr-0030
Rolex Day-Date 40 mm Ice-Blue Dial with Diamonds Platinum Pre…
Asking price$999,999
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Watchxnyc.com | $999,999 | Not stated | Not stated | View |
How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.
Looking for this one at the right price?
Which reference, and what is your ceiling? We will check every dealer currently holding it, measure what they are asking against the dealer prices above, and tell you what is genuinely available and what it ought to cost.
The figures on this page do not change because of any enquiry, and you can check every one of them yourself.