Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,216
confirmed at auction
Median spread, 54,338 refs
15%
between cheapest and dearest quote
All brands Rolex Omega Breitling Longines Cartier TAG Heuer Sort
152 watches matching “550” Clear search
Audemars Piguet 15500ST.OO.1220ST.03
15500ST.OO.1220ST.03
Audemars Piguet Royal Oak 15500ST Black Dial 41mm Steel 2020 …
280 listings across 26 retailers
Low ask+14$26,000 Awaiting auction dataNot yet sold at auction High ask+13$72,234
12% Dealer spread
See every seller and price
Vacheron Constantin 5500V/110A-B148
5500V/110A-B148
Vacheron Constantin Overseas ChronographIN STOCK 2019 Full Se…
272 listings across 10 retailers · 2 auction results
Low ask+13$4,019 Median realized$29,365 High ask+12$65,500
-86% Under auction
See every seller and price
Audemars Piguet 15500ST.OO.1220ST.01
15500ST.OO.1220ST.01
Audemars Piguet Royal OakBlue Dial 15500ST.OO.1220ST.01 FULL …
205 listings across 16 retailers · 2 auction results
Low ask+10$28,860 Median realized$46,184 High ask+9$80,237
-38% Under auction
See every seller and price
Audemars Piguet 15500ST.OO.1220ST.02
15500ST.OO.1220ST.02
Audemars Piguet Royal Oak15500ST.OO.1220ST.02
188 listings across 17 retailers · 2 auction results
Low ask+9$30,446 Median realized$42,339 High ask+8$71,636
-28% Under auction
See every seller and price
Audemars Piguet 15500ST.OO.1220ST.04
15500ST.OO.1220ST.04
Audemars Piguet Royal Oak15500ST 41mm Steel Watch 2022 Box & …
170 listings across 15 retailers
Low ask+8$35,510 Awaiting auction dataNot yet sold at auction High ask+7$71,172
14% Dealer spread
See every seller and price
Vacheron Constantin 5500V/110A-B481
5500V/110A-B481
Vacheron Constantin Overseas Chronograph 5500V/110A-B481 New …
142 listings across 14 retailers
Low ask+7$21,759 Awaiting auction dataNot yet sold at auction High ask+6$59,337
24% Dealer spread
See every seller and price
Audemars Piguet 15500OR.OO.D002CR.01
15500OR.OO.D002CR.01
Audemars Piguet Royal Oak
129 listings across 11 retailers
Low ask+6$30,000 Awaiting auction dataNot yet sold at auction High ask+5$106,452
14% Dealer spread
See every seller and price
Vacheron Constantin 5500V/110A-B075
5500V/110A-B075
Vacheron Constantin Overseas Chronograph5500v Full Set/Box an…
113 listings across 8 retailers
Low ask+5$6,926 Awaiting auction dataNot yet sold at auction High ask+4$50,315
23% Dealer spread
See every seller and price
Rolex 5500
5500
Rolex Air King
73 listings across 28 retailers
Low ask+3$2,067 Awaiting auction dataNot yet sold at auction High ask+2$21,375
38% Dealer spread
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.06
15550ST.OO.1356ST.06
Audemars Piguet Royal Oak SelfwindingStunning Blue dial Royal…
72 listings across 9 retailers
Low ask+3$36,514 Awaiting auction dataNot yet sold at auction High ask+2$67,661
12% Dealer spread
See every seller and price
Audemars Piguet 15500OR.OO.1220OR.01
15500OR.OO.1220OR.01
Audemars Piguet Royal Oak41 Rose Gold Black Dial
67 listings across 9 retailers
Low ask+3$68,425 Awaiting auction dataNot yet sold at auction High ask+2$112,598
15% Dealer spread
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.07
15550ST.OO.1356ST.07
Audemars Piguet Royal Oak Stainless Steel 37mm Grey Dial
64 listings across 12 retailers
Low ask+3$28,446 Awaiting auction dataNot yet sold at auction High ask+2$72,524
14% Dealer spread
See every seller and price
Audemars Piguet 15503BC.OO.1220BC.01
15503BC.OO.1220BC.01
Audemars Piguet Royal Oak 41mm Selfwinding White Gold Blue Di…
59 listings across 7 retailers
Low ask+2$67,999 Awaiting auction dataNot yet sold at auction High ask+1$103,762
20% Dealer spread
See every seller and price
Vacheron Constantin 5500V/000R-B074
5500V/000R-B074
Vacheron Constantin Overseas Chronograph 5500v Rose Gold Silv…
59 listings across 12 retailers · 3 auction results
Low ask$36,962 Median realized$33,020 High ask+1$87,592
+12% Over auction
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.08
15550ST.OO.1356ST.08
Audemars Piguet Royal Oak SelfwindingIN STOCK
57 listings across 12 retailers
Low ask+2$42,999 Awaiting auction dataNot yet sold at auction High ask+1$71,564
16% Dealer spread
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.01
15550ST.OO.1356ST.01
Audemars Piguet Royal Oak 37mm Selfwinding "50th Anniversary"…
53 listings across 7 retailers
Low ask+2$33,999 Awaiting auction dataNot yet sold at auction High ask+1$52,194
12% Dealer spread
See every seller and price
Vacheron Constantin 5500V/110R-B952
5500V/110R-B952
Vacheron Constantin Overseas ChronographBlue dial
49 listings across 5 retailers
Low ask+2$71,867 Awaiting auction dataNot yet sold at auction High ask+1$99,362
10% Dealer spread
See every seller and price
Audemars Piguet 15550SR.OO.1356SR.02
15550SR.OO.1356SR.02
Audemars Piguet Royal Oak Selfwinding37mm Two Tone 15550sr.oo…
42 listings across 10 retailers
Low ask+2$35,647 Awaiting auction dataNot yet sold at auction High ask+1$57,014
17% Dealer spread
See every seller and price
Tudor 91550-0002
91550-0002
Tudor 1926Full set Receipt
41 listings across 2 retailers
Low ask+2$1,174 Awaiting auction dataNot yet sold at auction High ask+1$2,648
23% Dealer spread
See every seller and price
Vacheron Constantin 5500V/110A-B686
5500V/110A-B686
Vacheron Constantin Overseas ChronographPanda Dial 2023 Like …
39 listings across 4 retailers
Low ask+1$30,375 Awaiting auction dataNot yet sold at auction High ask$48,892
13% Dealer spread
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.03
15550ST.OO.1356ST.03
Audemars Piguet Royal Oak 37mm Selfwinding "50th Anniversary"…
37 listings across 8 retailers
Low ask+1$35,308 Awaiting auction dataNot yet sold at auction High ask$62,688
18% Dealer spread
See every seller and price
Tudor 91550-0004
91550-0004
Tudor 1926
35 listings across 3 retailers
Low ask+1$1,135 Awaiting auction dataNot yet sold at auction High ask$3,073
54% Dealer spread
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.02
15550ST.OO.1356ST.02
Audemars Piguet Royal Oak"50th Anniversary" Royal Oak Steel B…
30 listings across 8 retailers · 2 auction results
Low ask$44,736 Median realized$43,800 High ask$67,946
+2% Above auction
See every seller and price
Audemars Piguet 15550ST.OO.1356ST.04
15550ST.OO.1356ST.04
Audemars Piguet Royal Oak Selfwinding 50th Anniversary Stainl…
29 listings across 6 retailers
Low ask$46,999 Awaiting auction dataNot yet sold at auction High ask$74,745
20% Dealer spread
See every seller and price
Tudor 25500TN
25500TN
Tudor PelagosFull set
28 listings across 5 retailers
Low ask+1$2,945 Awaiting auction dataNot yet sold at auction High ask$4,999
19% Dealer spread
See every seller and price
Audemars Piguet 15550BA.00.1356BA.01
15550BA.00.1356BA.01
Audemars Piguet Royal Oak 15550BA Yellow Gold MAD 1017 ALYX 9…
24 listings across 5 retailers
Low ask+1$75,848 Awaiting auction dataNot yet sold at auction High ask$184,475
24% Dealer spread
See every seller and price
Omega 4550.30.00
4550.30.00
Omega De Ville Chronoscope 4550.30.00
21 listings across 5 retailers
Low ask+1$2,838 Awaiting auction dataNot yet sold at auction High ask$7,705
28% Dealer spread
See every seller and price
Audemars Piguet 15500ST
15500ST
Audemars Piguet Royal OakPAPERS Royal Oak Gray Black Stainles…
15 listings across 10 retailers · 9 auction results
Low ask$34,500 Median realized$44,550 High ask$49,000
-23% Under auction
See every seller and price
Hublot 550.NS.1800.RX.1804.ORL19
550.NS.1800.RX.1804.ORL19
Hublot Classic Fusion Orlinski Titanium Alternative PavŽ Watc…
15 listings across 4 retailers
Low ask$8,029 Awaiting auction dataNot yet sold at auction High ask$41,728
42% Dealer spread
See every seller and price
Rolex 5508_Vintage_No_Date_Sub
5508_Vintage_No_Date_Sub
Rolex Submariner
15 listings across 4 retailers
Low ask$12,910 Awaiting auction dataNot yet sold at auction High ask$65,281
62% Dealer spread
See every seller and price
Audemars Piguet 15550SR.OO.1356SR.01
15550SR.OO.1356SR.01
Audemars Piguet Royal Oak Selfwinding "50th Anniversary" Rose…
13 listings across 5 retailers
Low ask$37,682 Awaiting auction dataNot yet sold at auction High ask$60,907
29% Dealer spread
See every seller and price
Tudor 20550N Black leather strap with micro perforations
20550N Black leather strap with micro perforations
Tudor Grantour Chrono Fly-Back 20550N
12 listings across 2 retailers
Low ask$2,791 Awaiting auction dataNot yet sold at auction High ask$4,526
26% Dealer spread
See every seller and price
Tudor 35500-0004
35500-0004
Tudor Clair de Rose M35500-0001
12 listings across 3 retailers
Low ask$1,056 Awaiting auction dataNot yet sold at auction High ask$4,098
67% Dealer spread
See every seller and price
Tudor 91550-0011
91550-0011
Tudor 1926Automatic White Dial Stainless Men's Watch
12 listings across 4 retailers
Low ask$1,205 Awaiting auction dataNot yet sold at auction High ask$2,413
55% Dealer spread
See every seller and price
Tudor 91550-0012
91550-0012
Tudor 1926 …
12 listings across 2 retailers
Low ask$1,261 Awaiting auction dataNot yet sold at auction High ask$2,495
7% Dealer spread
See every seller and price
Audemars Piguet 15502OR.ZZ.1222OR.01
15502OR.ZZ.1222OR.01
Audemars Piguet Royal Oak Rose Gold Diamond Set Dial & Bracel…
11 listings across 3 retailers
Low ask$164,999 Awaiting auction dataNot yet sold at auction High ask$273,188
25% Dealer spread
See every seller and price
Gucci 5500L
5500L
Gucci 5500L Quartz Silver Dial Date Roman Numeral Watch for W…
11 listings across 2 retailers
Low ask$219.34 Awaiting auction dataNot yet sold at auction High ask$679.95
85% Dealer spread
See every seller and price
Rolex 16550
16550
Rolex Vintage Explorer II Panna Cream Dial Ref. 16550 Rare & …
11 listings across 7 retailers
Low ask$7,916 Awaiting auction dataNot yet sold at auction High ask$31,320
159% Dealer spread
See every seller and price
Hublot 550.OS.1800.RX.ORL19
550.OS.1800.RX.ORL19
Hublot CLASSIC FUSION ORLINSKI KING GOLD 40mm 550.OS.1800.RX…
10 listings across 7 retailers
Low ask$16,207 Awaiting auction dataNot yet sold at auction High ask$25,200
33% Dealer spread
See every seller and price
Massapequa Park 5500
5500
Massapequa Park Vintage Rolex Air King Silver Patina Stainles…
10 listings across 2 retailers
Low ask$2,794 Awaiting auction dataNot yet sold at auction High ask$21,993
60% Dealer spread
See every seller and price
Tudor 55000-0007
55000-0007
Tudor Glamour Date …
10 listings across 2 retailers
Low ask$1,129 Awaiting auction dataNot yet sold at auction High ask$2,851
67% Dealer spread
See every seller and price
Rolex 1550
1550
Rolex Date 1550 14k Gold Shell Automatic Vintage Watch (1979)
9 listings across 5 retailers · 10 auction results
Low ask$2,443 Median realized$2,546 High ask$5,250
-4% Below auction
See every seller and price
Hublot 550.OS.1800.RX.1804.ORL19
550.OS.1800.RX.1804.ORL19
Hublot Classic Fusion Orlinski King Gold Alternative PavŽ Wat…
8 listings across 5 retailers
Low ask$25,765 Awaiting auction dataNot yet sold at auction High ask$32,300
6% Dealer spread
See every seller and price
Maurice Lacroix AI1106-SS002-550-1
AI1106-SS002-550-1
Maurice Lacroix AI1106-SS002-550-1 Aikon Quarzo Colours Ed
8 listings across 8 retailers
Low ask$848.83 Awaiting auction dataNot yet sold at auction High ask$1,600
88% Dealer spread
See every seller and price
TAG Heuer CAW211AC.FC6550
CAW211AC.FC6550
TAG Heuer MONACO
8 listings across 3 retailers
Low ask$2,702 Awaiting auction dataNot yet sold at auction High ask$12,291
76% Dealer spread
See every seller and price
Audemars Piguet 15550BA.GG.1356BA.01
15550BA.GG.1356BA.01
Audemars Piguet Royal Oak Frosted 37mm Yellow Gold
7 listings across 6 retailers
Low ask$114,908 Awaiting auction dataNot yet sold at auction High ask$169,999
43% Dealer spread
See every seller and price
Audemars Piguet 26550AU.OO.A002CA.01
26550AU.OO.A002CA.01
Audemars Piguet Royal Oak Offshore Tourbillon Chronograph 44m…
7 listings across 3 retailers
Low ask$141,445 Awaiting auction dataNot yet sold at auction High ask$266,177
79% Dealer spread
See every seller and price
Maurice Lacroix AI6006-SS00F-550-E
AI6006-SS00F-550-E
Maurice Lacroix AI6006-SS00F-550-E Summer Ltd. Ed. 35mm Auto
7 listings across 7 retailers
Low ask$1,984 Awaiting auction dataNot yet sold at auction High ask$3,200
56% Dealer spread
See every seller and price
ROLEX 5504
5504
ROLEX Serviced Vintage ROLEX OysterPerpetual Big Air-King 550…
7 listings across 6 retailers
Low ask$3,884 Awaiting auction dataNot yet sold at auction High ask$21,232
407% Dealer spread
See every seller and price
Rolex 15505
15505
Rolex Oyster Perpetual1984 Date 15505 Champagne Stick Gold Sh…
6 listings across 5 retailers · 3 auction results
Low ask$2,647 Median realized$4,491 High ask$17,032
-41% Under auction
See every seller and price
Rolex 5508
5508
Rolex Submariner 'Small Crown'
6 listings across 5 retailers
Low ask$15,950 Awaiting auction dataNot yet sold at auction High ask$56,566
75% Dealer spread
See every seller and price
Audemars Piguet 15550BA.OO.1356BA.01
15550BA.OO.1356BA.01
Audemars Piguet Royal Oak ''Turquoise''
5 listings across 5 retailers
Low ask$139,999 Awaiting auction dataNot yet sold at auction High ask$195,000
39% Dealer spread
See every seller and price
Hublot 550.CS.1800.RX.ORL21
550.CS.1800.RX.ORL21
Hublot Classic FusionOrlinski 40mm 550.CS.1800.RX.ORL21
5 listings across 5 retailers
Low ask$10,090 Awaiting auction dataNot yet sold at auction High ask$13,934
29% Dealer spread
See every seller and price
Tudor 55000
55000
Tudor Glamour Date 55000
5 listings across 2 retailers
Low ask$1,674 Awaiting auction dataNot yet sold at auction High ask$2,550
47% Dealer spread
See every seller and price
Vacheron Constantin 16550/423A 8490
16550/423A 8490
Vacheron Constantin Overseas
5 listings across 3 retailers
Low ask$4,020 Awaiting auction dataNot yet sold at auction High ask$6,324
15% Dealer spread
See every seller and price
Chopard 168550-6001
168550-6001
Chopard Mille MigliaZagato GMT Special Edition 42 mm
4 listings across 3 retailers
Low ask$3,943 Awaiting auction dataNot yet sold at auction High ask$6,422
52% Dealer spread
See every seller and price
Hublot 550.NS.2200.RW.ORL20
550.NS.2200.RW.ORL20
Hublot Classic Fusion Orlinski Titanium White Watch - 40 mm -…
4 listings across 4 retailers
Low ask$9,785 Awaiting auction dataNot yet sold at auction High ask$11,960
10% Dealer spread
See every seller and price
Massapequa Park 1550
1550
Massapequa Park 1973 Gold Shell Rolex Oyster Perpetual Date 3…
4 listings across 2 retailers
Low ask$3,493 Awaiting auction dataNot yet sold at auction High ask$4,493
29% Dealer spread
See every seller and price
Massapequa Park 16550
16550
Massapequa Park 1984 Vintage Rolex Explorer II Stainless Stee…
4 listings across 2 retailers
Low ask$7,493 Awaiting auction dataNot yet sold at auction High ask$15,994
78% Dealer spread
See every seller and price
Nomos Glashütte 550
550
Nomos Glashütte Ahoi Automatic White 40mm
4 listings across 4 retailers
Low ask$2,886 Awaiting auction dataNot yet sold at auction High ask$3,302
14% Dealer spread
See every seller and price
Omega 220.10.41.21.02.004
220.10.41.21.02.004
Omega [- CLOSE -] Omega aqua terra petite seconde 2022 - 5500€
3 listings · stocked by one retailer
Asking price$6,349 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Audemars Piguet 15500st
15500st
Audemars Piguet 2020 Audemars Piguet 15500st Black Dial
2 listings · stocked by one retailer
Lowest$50,031 Highest$56,228
Sole listing
See price and condition
Audemars Piguet 15500or
15500or
Audemars Piguet 2022 15500OR
1 listing · stocked by one retailer
Asking price$69,195 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Audemars Piguet 15500OR
15500OR
Audemars Piguet Rose Gold Royal Oak Ref. 15500OR
1 listing · stocked by one retailer
Asking price$138,000 No comparison yetAwaiting a second seller
Sole listing
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Audemars Piguet 15550st
15550st
Audemars Piguet Royal Oak Selfwinding "50th Anniversary" 37mm…
1 listing · stocked by one retailer
Asking price$65,000 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Breitling AB0930371G1P1
AB0930371G1P1
Breitling [VENDS] Breitling B09 chronographe 40 pistachio - 5…
1 listing · stocked by one retailer
Asking price$6,349 No comparison yetAwaiting a second seller
Sole listing
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Hublot 550.Os.1800.Rx.Orl19
550.Os.1800.Rx.Orl19
Hublot Classic Fusion Orlinski 40Mm Men's Watch Ref. 550.Os.1…
1 listing · stocked by one retailer
Asking price$16,654 No comparison yetAwaiting a second seller
Sole listing
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Omega 3590.50.00
3590.50.00
Omega [VENDS] Omega Speedmaster 3590.00 Tritium - 5550€
1 listing · stocked by one retailer
Asking price$6,407 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 11396
11396
Rolex 1960 Rolex Air-King 5500 - Gold Plated Matte White Dial
1 listing · stocked by one retailer
Asking price$4,800 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 124300 0001
124300 0001
Rolex [VENDS] Rolex Oyster Perpetual 41 noire 124300 - 7550€
1 listing · stocked by one retailer
Asking price$8,716 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 6610
6610
Rolex 1958 Rolex Explorer 1 5504
1 listing · stocked by one retailer
Asking price$13,700 No comparison yetAwaiting a second seller
Sole listing
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Rolex 6631
6631
Rolex Cellini 18 ct white gold quartz women's watch 6631 LP: …
1 listing · stocked by one retailer
Asking price$5,426 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 81338-0038
81338-0038
Rolex Air King …
1 listing · stocked by one retailer
Asking price$2,649 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Tudor 79260P
79260P
Tudor [VENDS] Tudor Chrono - small block - 79260 - 5500€
1 listing · stocked by one retailer
Asking price$6,349 No comparison yetAwaiting a second seller
Sole listing
See price and condition

Showing the first 60 of 138 comparable references. Narrow the list with the search or a brand filter.

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

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