Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,637
confirmed at auction
Median spread, 54,338 refs
37%
between cheapest and dearest quote
All brands Rolex Omega Breitling Longines Cartier TAG Heuer Sort
17 watches matching “5402” Clear search
Audemars Piguet 5402ST.O.0344ST.01
5402ST.O.0344ST.01
Audemars Piguet . a rare and attractive stainless steel autom…
94 listings across 6 retailers
Low ask+4$25,060 Awaiting auction dataNot yet sold at auction High ask+3$260,575
55% Dealer spread
See every seller and price
Audemars Piguet 15402OR.ZZ.D003CR.01
15402OR.ZZ.D003CR.01
Audemars Piguet Royal Oak Lady15402OR.ZZ.D003CR.01
20 listings across 5 retailers
Low ask+1$62,999 Awaiting auction dataNot yet sold at auction High ask$103,574
17% Dealer spread
See every seller and price
Audemars Piguet 5402ST
5402ST
Audemars Piguet Royal Oak ‘Jumbo’ 5402ST D-Series
14 listings across 7 retailers
Low ask$48,000 Awaiting auction dataNot yet sold at auction High ask$135,000
105% Dealer spread
See every seller and price
Audemars Piguet 5402
5402
Audemars Piguet Royal Oak
11 listings across 4 retailers
Low ask$11,500 Awaiting auction dataNot yet sold at auction High ask$155,000
170% Dealer spread
See every seller and price
Audemars Piguet 5402BA
5402BA
Audemars Piguet Royal Oak 5402BA ‘diamond’
9 listings across 4 retailers
Low ask$48,000 Awaiting auction dataNot yet sold at auction High ask$145,000
85% Dealer spread
See every seller and price
Piaget G0A45402
G0A45402
Piaget Altiplano Origin Watch
4 listings across 4 retailers
Low ask$19,164 Awaiting auction dataNot yet sold at auction High ask$35,210
18% Dealer spread
See every seller and price
WOLF 485402
485402
WOLF British Racing Single Travel Watch Stand - Black *Online…
4 listings across 4 retailers
Low ask$149.00 Awaiting auction dataNot yet sold at auction High ask$199.00
4% Dealer spread
See every seller and price
Audemars Piguet 25402BA.0.0344BA.01
25402BA.0.0344BA.01
Audemars Piguet Royal Oak Jumbo
3 listings across 2 retailers
Low ask$82,899 Awaiting auction dataNot yet sold at auction High ask$123,983
50% Dealer spread
See every seller and price
Audemars Piguet 5402A
5402A
Audemars Piguet 1987/90 Audemars Piguet Royal Oak 36mm Automa…
3 listings across 2 retailers
Low ask$28,454 Awaiting auction dataNot yet sold at auction High ask$55,000
93% Dealer spread
See every seller and price
Audemars Piguet 5402SA
5402SA
Audemars Piguet 1979 Audemars Piguet Two-Tone Royal Oak Ref. …
3 listings across 3 retailers · 8 auction results
Low ask$28,000 Median realized$40,284 High ask$35,000
-30% Under auction
See every seller and price
Audemars Piguet 5402BC
5402BC
Audemars Piguet Royal Oak "Jumbo" 5402BC Bracelet Stainless S…
2 listings across 2 retailers
Low ask$69,995 Awaiting auction dataNot yet sold at auction High ask$235,000
236% Dealer spread
See every seller and price
Breitling 45402
45402
Breitling Avenger Automatic Multicolored 42mm
2 listings across 2 retailers
Low ask$5,714 Awaiting auction dataNot yet sold at auction High ask$5,714
0% Dealer spread
See every seller and price
IWC IW375402
IW375402
IWC Da Vinci Perpetual Calendar
2 listings across 2 retailers
Low ask$7,305 Awaiting auction dataNot yet sold at auction High ask$21,355
192% Dealer spread
See every seller and price
Longines L38354026
L38354026
Longines Conquest Chronograph - L38354026
2 listings across 2 retailers
Low ask$3,982 Awaiting auction dataNot yet sold at auction High ask$4,250
7% Dealer spread
See every seller and price
Longines L48154022
L48154022
Longines Flagship Heritage Moonphase 38.5mm Green Dial Automa…
2 listings across 2 retailers
Low ask$3,450 Awaiting auction dataNot yet sold at auction High ask$3,904
13% Dealer spread
See every seller and price
Zodiac 210000075402
210000075402
Zodiac ZO9409 Super Sea Wolf World Time GMT Black
2 listings across 2 retailers
Low ask$1,200 Awaiting auction dataNot yet sold at auction High ask$1,200
0% Dealer spread
See every seller and price
Audemars Piguet 5402st
5402st
Audemars Piguet 1978 Audemars Piguet Royal Oak Jumbo ref 5402…
2 listings · stocked by one retailer
Lowest$89,525 Highest$161,040
Sole listing
See price and condition

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

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