Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
5,231
stocked by two or more retailers
Retail listings
130,021
refreshed through the day
Realized prices
29,949
confirmed at auction
Typical spread
97%
between cheapest and dearest quote
All brands Rolex Omega Breitling Glashütte Original Tudor Cartier Sort
4 watches matching “5402” Clear search
Audemars Piguet 5402
5402
Audemars Piguet Audemars Piguet Royal Oak C-Series Ref. 5402
8 listings across 2 retailers
Low ask$11,500 Awaiting auction dataNot yet sold at auction High ask$155,000
170%
See every seller and price
Audemars Piguet 5402BA
5402BA
Audemars Piguet Audemars Piguet Royal Oak Jumbo Yellow Gold Watch 540…
8 listings across 3 retailers · 8 auction results
Low ask$48,000 Median realized$74,800 High ask$145,000
-36%
See every seller and price
Audemars Piguet 5402ST
5402ST
Audemars Piguet Audemars Piguet Steel Ref. 5402 D-Series
9 listings across 2 retailers · 9 auction results
Low ask$48,000 Median realized$74,542 High ask$135,000
-36%
See every seller and price
Audemars Piguet 5402SA
5402SA
Audemars Piguet Audemars Piguet Two-Tone Royal Oak Watch Ref. 5402
2 listings across 2 retailers
Low ask$28,000 Awaiting auction dataNot yet sold at auction High ask$35,000
25%
See every seller and price

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.