Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,216
confirmed at auction
Median spread, 54,338 refs
13%
between cheapest and dearest quote
All brands Rolex Omega Breitling Longines Cartier TAG Heuer Sort
151 watches matching “401” Clear search
Audemars Piguet 26401RO.OO.A002CA.02
26401RO.OO.A002CA.02
Audemars Piguet Royal Oak Offshore ChronographBlack/Red Chron…
211 listings across 13 retailers
Low ask+10$29,810 Awaiting auction dataNot yet sold at auction High ask+9$66,732
30% Dealer spread
See every seller and price
Breitling A1334011B683
A1334011B683
Breitling Superocean Chronograph II …
166 listings across 2 retailers
Low ask+8$1,645 Awaiting auction dataNot yet sold at auction High ask+7$4,620
58% Dealer spread
See every seller and price
Jaeger-LeCoultre 4018420
4018420
Jaeger-LeCoultre Master Control Date
155 listings across 9 retailers
Low ask+7$4,887 Awaiting auction dataNot yet sold at auction High ask+6$12,121
34% Dealer spread
See every seller and price
TAG Heuer CAW211R.FC6401
CAW211R.FC6401
TAG Heuer MonacoSTEVE MCQUEEN Version XL Size Chronograph Lef…
152 listings across 9 retailers
Low ask+7$4,408 Awaiting auction dataNot yet sold at auction High ask+6$9,998
24% Dealer spread
See every seller and price
Audemars Piguet 26401RO.OO.A002CA.01
26401RO.OO.A002CA.01
Audemars Piguet Royal Oak Offshore Chronograph26401RO Royal O…
102 listings across 8 retailers · 4 auction results
Low ask+5$28,232 Median realized$33,065 High ask+4$61,888
-15% Under auction
See every seller and price
Vacheron Constantin 4010U/000G-B330
4010U/000G-B330
Vacheron Constantin PatrimonyWhite Gold Moonphase Retrograde …
96 listings across 7 retailers
Low ask+4$20,178 Awaiting auction dataNot yet sold at auction High ask+3$66,956
29% Dealer spread
See every seller and price
Vacheron Constantin 4010U/000R-B329
4010U/000R-B329
Vacheron Constantin Patrimony Moon Phase And Retrograde Date …
85 listings across 8 retailers
Low ask+4$24,863 Awaiting auction dataNot yet sold at auction High ask+2$66,956
26% Dealer spread
See every seller and price
Vacheron Constantin 4010T/000R-B344
4010T/000R-B344
Vacheron Constantin Traditionnelle Complete Calendar
83 listings across 8 retailers
Low ask+4$26,700 Awaiting auction dataNot yet sold at auction High ask+3$64,070
19% Dealer spread
See every seller and price
Jaeger-LeCoultre 4018480
4018480
Jaeger-LeCoultre Master Control Date
76 listings across 3 retailers
Low ask+3$5,597 Awaiting auction dataNot yet sold at auction High ask+2$11,277
22% Dealer spread
See every seller and price
Audemars Piguet 26401PO.OO.A018CR.01
26401PO.OO.A018CR.01
Audemars Piguet Royal Oak Offshore Chronograph26401PO Royal O…
70 listings across 9 retailers
Low ask+3$25,397 Awaiting auction dataNot yet sold at auction High ask+2$68,043
30% Dealer spread
See every seller and price
Breitling A1334011C616
A1334011C616
Breitling Superocean Chronograph II A13340 Automatic St…
64 listings across 2 retailers
Low ask+3$1,600 Awaiting auction dataNot yet sold at auction High ask+2$4,316
43% Dealer spread
See every seller and price
Oris 01 401 7781 4081-Set
01 401 7781 4081-Set
Oris Wings of Hope Limited Edition 40.00 mm - 01 401 7781 408…
46 listings across 8 retailers
Low ask+2$1,113 Awaiting auction dataNot yet sold at auction High ask$4,300
31% Dealer spread
See every seller and price
Breitling EB2040101L1X1
EB2040101L1X1
Breitling Aviator Super 8 B20 EB2040101L1X1
44 listings across 9 retailers
Low ask+2$2,497 Awaiting auction dataNot yet sold at auction High ask+1$5,770
57% Dealer spread
See every seller and price
Breitling A1334011G549
A1334011G549
Breitling Superocean Chronograph II …
43 listings across 2 retailers
Low ask+2$1,645 Awaiting auction dataNot yet sold at auction High ask+1$4,284
65% Dealer spread
See every seller and price
Hamilton H24401731
H24401731
Hamilton Men's H24401731 Ventura Black Dial Watch
41 listings across 5 retailers
Low ask+2$353.25 Awaiting auction dataNot yet sold at auction High ask+1$1,238
47% Dealer spread
See every seller and price
Rolex 14010
14010
Rolex Air King
39 listings across 12 retailers · 11 auction results
Low ask+1$2,612 Median realized$4,137 High ask$9,877
-37% Under auction
See every seller and price
A. Lange & Söhne 401.031
401.031
A. Lange & Söhne 1815Chronograph Ref. 401.031
37 listings across 4 retailers
Low ask+1$42,000 Awaiting auction dataNot yet sold at auction High ask$72,811
19% Dealer spread
See every seller and price
Breitling AB2040101B1X1
AB2040101B1X1
Breitling Aviator 8 Super 8 B20 AB2040101B1X1
35 listings across 2 retailers
Low ask+1$2,238 Awaiting auction dataNot yet sold at auction High ask$6,639
52% Dealer spread
See every seller and price
Oris 01 400 7769 4185-Set
01 400 7769 4185-Set
Oris Carl Brashear …
34 listings across 2 retailers
Low ask+1$2,111 Awaiting auction dataNot yet sold at auction High ask$4,067
12% Dealer spread
See every seller and price
Hublot 401.FX.1123.VR
401.FX.1123.VR
Hublot Big Bang Ferrari10th Anniversary Ferrari “Speciale” Li…
30 listings across 6 retailers
Low ask+1$10,203 Awaiting auction dataNot yet sold at auction High ask$20,694
28% Dealer spread
See every seller and price
Audemars Piguet 26401RO.OO.A087CA.01
26401RO.OO.A087CA.01
Audemars Piguet Royal Oak Offshore Selfwinding Chronograph Ro…
28 listings across 6 retailers
Low ask+1$36,497 Awaiting auction dataNot yet sold at auction High ask$94,035
24% Dealer spread
See every seller and price
A. Lange & Söhne 401.026
401.026
A. Lange & Söhne 1815 Chronograph
22 listings across 6 retailers · 2 auction results
Low ask+1$38,104 Median realized$45,597 High ask$65,056
-16% Under auction
See every seller and price
Breitling A453401A1C1P1
A453401A1C1P1
Breitling ブライトリング プレミエ オートマチック ディ＆デイト…
21 listings across 3 retailers
Low ask+1$2,322 Awaiting auction dataNot yet sold at auction High ask$4,675
52% Dealer spread
See every seller and price
Breitling AB014012BA52728P
AB014012BA52728P
Breitling Chronomat 41 AB0140
20 listings across 2 retailers
Low ask+1$2,556 Awaiting auction dataNot yet sold at auction High ask$6,050
42% Dealer spread
See every seller and price
Vacheron Constantin 4010T/000P-B345
4010T/000P-B345
Vacheron Constantin Traditionnelle Complete Calendar 41mm 401…
19 listings across 5 retailers
Low ask$39,040 Awaiting auction dataNot yet sold at auction High ask$53,720
13% Dealer spread
See every seller and price
Breitling AB014012F554428X
AB014012F554428X
Breitling Chronomat 41 …
13 listings across 4 retailers
Low ask$2,888 Awaiting auction dataNot yet sold at auction High ask$6,043
50% Dealer spread
See every seller and price
Zenith 03.2410.4010/21.C722
03.2410.4010/21.C722
Zenith El PrimeroBig Date Special El Primero Pilot Zenith Big…
13 listings across 2 retailers
Low ask$2,975 Awaiting auction dataNot yet sold at auction High ask$6,902
26% Dealer spread
See every seller and price
Jaeger-LeCoultre Q4018420
Q4018420
Jaeger-LeCoultre Master Control DateFull Set
12 listings across 11 retailers
Low ask$5,950 Awaiting auction dataNot yet sold at auction High ask$10,309
47% Dealer spread
See every seller and price
Massapequa Park 14010
14010
Massapequa Park Men's 1997 Rolex Oyster Perpetual Air-King Bl…
10 listings across 2 retailers
Low ask$2,994 Awaiting auction dataNot yet sold at auction High ask$5,493
19% Dealer spread
See every seller and price
Jaeger-LeCoultre 1258401
1258401
Jaeger-LeCoultre Master Ultra Thin Moon …
9 listings across 3 retailers
Low ask$7,827 Awaiting auction dataNot yet sold at auction High ask$14,823
40% Dealer spread
See every seller and price
Jaeger-LeCoultre Q4018480
Q4018480
Jaeger-LeCoultre Master Control DateQ4018480 Master Control D…
9 listings across 5 retailers
Low ask$6,350 Awaiting auction dataNot yet sold at auction High ask$10,729
37% Dealer spread
See every seller and price
NOMOS Glashütte 401
401
NOMOS Glashütte Tetra 27
9 listings across 5 retailers
Low ask$1,508 Awaiting auction dataNot yet sold at auction High ask$2,400
35% Dealer spread
See every seller and price
Jaeger-LeCoultre 1682401
1682401
Jaeger-LeCoultre 1682401
8 listings across 2 retailers
Low ask$4,399 Awaiting auction dataNot yet sold at auction High ask$73,230
861% Dealer spread
See every seller and price
NOMOS 401
401
NOMOS Tetra 27401
8 listings across 2 retailers
Low ask$892.00 Awaiting auction dataNot yet sold at auction High ask$4,520
76% Dealer spread
See every seller and price
Vacheron Constantin 4010T/000G-B740
4010T/000G-B740
Vacheron Constantin Traditionnelle COMPLETE CALENDAR 4010T/00…
8 listings across 7 retailers · 3 auction results
Low ask$30,000 Median realized$34,120 High ask$64,070
-12% Under auction
See every seller and price
Hublot 401.QX.0123.VR
401.QX.0123.VR
Hublot Big Bang UNICO Ferrari Carbon (401.QX.0123.VR)
7 listings across 5 retailers
Low ask$10,820 Awaiting auction dataNot yet sold at auction High ask$25,038
93% Dealer spread
See every seller and price
Rolex 14010M
14010M
Rolex Air King
7 listings across 6 retailers · 4 auction results
Low ask$4,618 Median realized$4,904 High ask$7,500
-6% Below auction
See every seller and price
Vacheron Constantin 4010U/000P-B545
4010U/000P-B545
Vacheron Constantin Patrimony Moon Phase Retrograde Date - Co…
7 listings across 3 retailers
Low ask$38,097 Awaiting auction dataNot yet sold at auction High ask$87,014
126% Dealer spread
See every seller and price
Audemars Piguet 4010
4010
Audemars Piguet 1970s Audemars Piguet "AP Steel" Automatic
6 listings across 2 retailers
Low ask$5,500 Awaiting auction dataNot yet sold at auction High ask$8,500
21% Dealer spread
See every seller and price
Breitling a1334011/b683 1rd
a1334011/b683 1rd
Breitling Superocean Chronograph
6 listings across 2 retailers
Low ask$2,618 Awaiting auction dataNot yet sold at auction High ask$3,608
19% Dealer spread
See every seller and price
Vacheron Constantin 4010U/000G-H070
4010U/000G-H070
Vacheron Constantin Patrimony Moonphase Retrograde 42.5mm 18c…
6 listings across 6 retailers
Low ask$51,870 Awaiting auction dataNot yet sold at auction High ask$66,956
19% Dealer spread
See every seller and price
Vulcain 640109A00.BAC201
640109A00.BAC201
Vulcain Chronograph 70's - Black & Silver Full set box and pa…
6 listings across 4 retailers
Low ask$2,458 Awaiting auction dataNot yet sold at auction High ask$3,192
7% Dealer spread
See every seller and price
WOLF 454011
454011
WOLF Module 4.1 Watch Winder 454011
6 listings across 6 retailers
Low ask$495.00 Awaiting auction dataNot yet sold at auction High ask$620.68
19% Dealer spread
See every seller and price
Breitling AB204010.BG92.491X
AB204010.BG92.491X
Breitling Montbrillant
5 listings across 2 retailers
Low ask$3,074 Awaiting auction dataNot yet sold at auction High ask$3,745
12% Dealer spread
See every seller and price
Breitling EB204010.L535.491X
EB204010.L535.491X
Breitling Aviator Titanium EB2040 - Inventory 6521
5 listings across 2 retailers
Low ask$3,080 Awaiting auction dataNot yet sold at auction High ask$3,945
26% Dealer spread
See every seller and price
Rolex 4012
4012
Rolex Cellini 4012 Purple Blue Mirror Dial 18k WG 3.8m Serial…
5 listings across 3 retailers
Low ask$6,848 Awaiting auction dataNot yet sold at auction High ask$15,500
104% Dealer spread
See every seller and price
Rolex 4014
4014
Rolex Cellini 4014 Blue Dial 18k WG 4.2m Serial 1976
5 listings across 4 retailers · 3 auction results
Low ask$6,218 Median realized$4,066 High ask$10,170
+53% Over auction
See every seller and price
Tudor 94010
94010
Tudor Submariner 94010
5 listings across 3 retailers
Low ask$7,765 Awaiting auction dataNot yet sold at auction High ask$31,111
234% Dealer spread
See every seller and price
Breitling A1334011/B683
A1334011/B683
Breitling Superocean Chronograph II A1334011/B683
4 listings across 3 retailers
Low ask$3,321 Awaiting auction dataNot yet sold at auction High ask$3,694
4% Dealer spread
See every seller and price
Hublot 401.NJ.0123.VR
401.NJ.0123.VR
Hublot Big Bang FerrariUnico Ferrari Titanium & Carbon 45 mm …
4 listings across 2 retailers
Low ask$13,495 Awaiting auction dataNot yet sold at auction High ask$19,758
31% Dealer spread
See every seller and price
Hublot 401.OX.0123.VR
401.OX.0123.VR
Hublot Big Bang FerrariUnico Ferrari King Gold $46K MSRP Limi…
4 listings across 3 retailers
Low ask$22,995 Awaiting auction dataNot yet sold at auction High ask$25,950
12% Dealer spread
See every seller and price
Junghans 18/1401.00
18/1401.00
Junghans Force Mega Solar Watch
4 listings across 4 retailers
Low ask$1,089 Awaiting auction dataNot yet sold at auction High ask$1,490
22% Dealer spread
See every seller and price
Oris 01 401 7782 6081-Set
01 401 7782 6081-Set
Oris Wings of Hope Gold Limited Edition 38.00 mm - 01 401 778…
4 listings across 4 retailers
Low ask$18,334 Awaiting auction dataNot yet sold at auction High ask$18,900
0% Dealer spread
See every seller and price
Patek Philippe 6300/401G-001
6300/401G-001
Patek Philippe Grand Complications Grandmaster Chime Haute Jo…
4 listings across 4 retailers
Low ask$999,999 Awaiting auction dataNot yet sold at auction High ask$5,598,412
24% Dealer spread
See every seller and price
Breitling CB014012/G713
CB014012/G713
Breitling Chronomat 41mm Rose Gold Silver Dial Complete Boxes…
3 listings across 2 retailers
Low ask$6,495 Awaiting auction dataNot yet sold at auction High ask$8,141
25% Dealer spread
See every seller and price
H. Moser & Cie 17460401
17460401
H. Moser & Cie Endeavour Centre Seconds 38mm Mens Watch
3 listings across 3 retailers
Low ask$27,800 Awaiting auction dataNot yet sold at auction High ask$27,800
0% Dealer spread
See every seller and price
Jaeger-LeCoultre Q4018421
Q4018421
Jaeger-LeCoultre Master Control Date Silver Dial Steel Watch …
3 listings across 3 retailers
Low ask$10,500 Awaiting auction dataNot yet sold at auction High ask$11,275
7% Dealer spread
See every seller and price
Maurice Lacroix AI2008-04010-400-J
AI2008-04010-400-J
Maurice Lacroix Aikon Quartz White 40mm
3 listings across 3 retailers
Low ask$659.66 Awaiting auction dataNot yet sold at auction High ask$842.72
28% Dealer spread
See every seller and price
Montblanc 134017
134017
Montblanc 134017 Iced Sea Automatic Men's Watch
3 listings across 3 retailers
Low ask$4,179 Awaiting auction dataNot yet sold at auction High ask$4,704
13% Dealer spread
See every seller and price
Omega 17331401
17331401
Omega Seamaster Aqua Terra Co-Axial Master Chronometer 41mm M…
3 listings across 3 retailers
Low ask$6,800 Awaiting auction dataNot yet sold at auction High ask$6,800
0% Dealer spread
See every seller and price
Blancpain 5054-0153-B52A
5054-0153-B52A
Blancpain Fifty Fathoms Complete Calendar 50540153B52A 43MM B…
1 listing · stocked by one retailer
Asking price$14,159 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Cartier 887906
887906
Cartier Cougar 18 ct gold quartz women's watch 887906 LP: 248…
1 listing · stocked by one retailer
Asking price$6,292 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Glashütte Original W13724010261
W13724010261
Glashütte Original Senator Chronograph
1 listing · stocked by one retailer
Asking price$16,100 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Glashutte Original W13724010261
W13724010261
Glashutte Original Senator Chronograph Panorama Date
1 listing · stocked by one retailer
Asking price$16,100 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Omega 3573.50
3573.50
Omega Speedmaster Moonwatch chronograph steel manual winding …
1 listing · stocked by one retailer
Asking price$4,444 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Oris 01 401 7781 4081-SET
01 401 7781 4081-SET
Oris 01 401 7781 4081 Set Wings Of Hope Limited Ed
1 listing · stocked by one retailer
Asking price$3,665 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Parmigiani Fleurier PFC288-0001400-XA1442
PFC288-0001400-XA1442
Parmigiani Fleurier Kalpa …
1 listing · stocked by one retailer
Asking price$5,896 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Parmigiani Fleurier PFH982-1022401-100182
PFH982-1022401-100182
Parmigiani Fleurier Tonda Pf Xiali Chinese Calendar Steel Pla…
1 listing · stocked by one retailer
Asking price$77,500 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Parmigiani Fleurier pfh982-1022401-100182
pfh982-1022401-100182
Parmigiani Fleurier TONDA PF Xiali Chinese Calendar
1 listing · stocked by one retailer
Asking price$86,462 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Piaget Tanagra (various)
Tanagra (various)
Piaget Gold 'Tanagra' Wristwatch, Ref. 17061.M.401D
1 listing · stocked by one retailer
Asking price$3,728 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Tudor 20500N
20500N
Tudor Grantour steel automatic men's watch 20500N [2600401]
1 listing · stocked by one retailer
Asking price$2,136 No comparison yetAwaiting a second seller
Sole listing
See price and condition
03.0520.4010/21.M520
Zenith El PrimeroClass Grande Date Chronometer - A Sophistica…
1 listing · stocked by one retailer
Asking price$4,400 No comparison yetAwaiting a second seller
Sole listing
See price and condition

Showing the first 60 of 139 comparable references. Narrow the list with the search or a brand filter.

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

Sourcing request

Looking for this one at the right price?

Tell us the reference and your ceiling. We will check every dealer currently holding it, measure what they are asking against the dealer prices above, and tell you what is genuinely available and what it ought to cost.

  • Every dealer currently holding it, checked
  • Asking prices measured against our price record
  • A reply by email within 24 hours

The figures on this page do not change because of any enquiry, and you can check every one of them yourself.

When are you buying?
Condition