Market Intelligence
The Same Watch,
Every Price
A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.
What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,216
confirmed at auction
Median spread, 54,338 refs
22%
between cheapest and dearest quote
29
watches matching “278241”
Clear search
278241
Rolex Datejust 31
Low ask+2$10,000
Awaiting auction dataNot yet sold at auction
High ask+1$21,995
Compare 17 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Grandcaliber.com Lowest | $10,000 | Preowned | 2023 | View |
| Watchxnyc.com | $13,500 | Not stated | Not stated | View |
| Sandrjewellers.com | $13,565 | pre-owned | 2021 | View |
| Bcclark.com | $14,200 | Not stated | Not stated | View |
| Hamiltonjewelers.com | $14,200 | Not stated | Not stated | View |
| Manfredijewels.com | $14,200 | Not stated | 1945 | View |
| Reisnichols.com ×2 at this price | $14,200 | Not stated | Not stated | View |
| Sissyslogcabin.com | $14,200 | Not stated | Not stated | View |
| Springersjewelers.com | $14,200 | Not stated | Not stated | View |
| Zadok.com | $14,200 | Not stated | 1933 | View |
| DavidSW | $14,875 | Excellent | 2022 | View |
| Aggregated Marketplace | $15,032 | Used (Very good) | Not stated | Marketplace |
| Aggregated Marketplace | $15,263 | Used (Very good) | Not stated | Marketplace |
| Watchguys.com | $15,795 | pre-owned | 2019 | View |
| Watchguys.com ×4 at this price | $15,995 | pre-owned | 2018 | View |
| Watchxnyc.com | $16,000 | Not stated | Not stated | View |
| Reisnichols.com | $16,100 | Not stated | Not stated | View |
| Hamiltonjewelers.com | $16,300 | Not stated | Not stated | View |
| Keanesjewellers.com | $16,335 | Not stated | Not stated | View |
| Uhrinstinkt ×8 at this price | $16,739 | Not stated | Not stated | View |
| Uhrinstinkt.com ×4 at this price | $16,739 | Not stated | Not stated | View |
| Tribecawatch.com ×2 at this price | $16,995 | unworn | 1945 | View |
| Watchguys.com ×2 at this price | $16,995 | pre-owned | 2018 | View |
| Uhrinstinkt ×8 at this price | $17,489 | Not stated | Not stated | View |
| Uhrinstinkt.com ×4 at this price | $17,489 | Not stated | Not stated | View |
| Aggregated Marketplace | $17,495 | Like new & unworn | 2024 | Marketplace |
| Watchguys.com ×2 at this price | $17,495 | pre-owned | 2018 | View |
| Aggregated Marketplace | $17,651 | Used (Good) | 2025 | Marketplace |
| Watchguys.com | $17,895 | Unworn | 2024 | View |
| Watchxnyc.com | $17,900 | Not stated | Not stated | View |
| Aggregated Marketplace ×3 at this price | $17,995 | Like new & unworn | 2025 | Marketplace |
| Tribecawatch.com ×6 at this price | $17,995 | unworn | 1945 | View |
| Watchguys.com ×6 at this price | $17,995 | pre-owned | 2018 | View |
| Watchguys.com ×4 at this price | $18,495 | pre-owned | 2018 | View |
| Uhrinstinkt ×6 at this price | $18,586 | Not stated | Not stated | View |
| Uhrinstinkt.com ×3 at this price | $18,586 | Not stated | Not stated | View |
| Tribecawatch.com | $18,895 | unworn | 1945 | View |
| Tribecawatch.com ×3 at this price | $18,995 | unworn | 1945 | View |
| Uhrinstinkt ×6 at this price | $19,048 | Not stated | Not stated | View |
| Uhrinstinkt.com ×3 at this price | $19,048 | Not stated | Not stated | View |
| Uhrinstinkt ×2 at this price | $19,163 | Not stated | Not stated | View |
| Uhrinstinkt.com | $19,163 | Not stated | Not stated | View |
| Uhrinstinkt ×6 at this price | $19,336 | Not stated | Not stated | View |
| Uhrinstinkt.com ×3 at this price | $19,336 | Not stated | Not stated | View |
| Aggregated Marketplace | $19,495 | Like new & unworn | 2024 | Marketplace |
| Uhrinstinkt ×2 at this price | $19,510 | Not stated | Not stated | View |
| Uhrinstinkt.com | $19,510 | Not stated | Not stated | View |
| Uhrinstinkt ×6 at this price | $19,798 | Not stated | Not stated | View |
| Uhrinstinkt.com ×3 at this price | $19,798 | Not stated | Not stated | View |
| Uhrinstinkt ×2 at this price | $19,914 | Not stated | Not stated | View |
| Showing the 50 lowest-priced of 58 recorded listings for this reference. 8 more are held in the catalogue. | ||||
Market-wide asking average
-6.8%
over 4 months
Jul 2026
All sellers tracked · $16,355 to $267,441 · 4+ listings/mo
Oct 2026
278241wrj
Rolex Datejust 31
Low ask$10,390
Awaiting auction dataNot yet sold at auction
High ask$17,893
Compare 4 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Invaluable Lowest | $10,390 | Not stated | Not stated | View |
| Horoview:Montro ×2 at this price | $13,564 | Not stated | Not stated | View |
| Horoview:Chrono24 | $13,627 | Not stated | Not stated | View |
| Horoview:Chrono24 | $13,717 | Not stated | Not stated | View |
| Horoview:Chrono24 | $13,946 | Not stated | Not stated | View |
| Horoview:Chrono24 | $15,065 | Not stated | Not stated | View |
| Horoview:Chrono24 | $15,596 | Not stated | Not stated | View |
| Horoview:Chrono24 | $16,760 | Not stated | Not stated | View |
| Horoview:Chrono24 | $16,895 | Not stated | Not stated | View |
| Horoview:Chronext | $17,893 | Not stated | Not stated | View |
M278241-0018
Rolex Datejust 31
Low ask$14,200
Awaiting auction dataNot yet sold at auction
High ask$16,162
Compare 10 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Bachendorfs.com Lowest | $14,200 | Not stated | Not stated | View |
| Cdpeacock.com | $14,200 | Not stated | 1933 | View |
| Clarksonjewelers.com | $14,200 | Not stated | Not stated | View |
| Diamondcellar.com | $14,200 | Not stated | Not stated | View |
| Longsjewelers.com | $14,200 | Not stated | Not stated | View |
| Tourneau.com | $14,200 | Not stated | Not stated | View |
| Brufords.com | $15,683 | Not stated | Not stated | View |
| Davidmrobinson.co.uk | $15,683 | Not stated | Not stated | View |
| Michaelspiers.co.uk | $15,683 | Not stated | Not stated | View |
| Pisa1940.com | $16,162 | Not stated | Not stated | View |
278241-0020
Rolex Datejust 31
…
Low ask$14,407
Awaiting auction dataNot yet sold at auction
High ask$20,424
Compare 2 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:Chrono24 Lowest | $14,407 | Not stated | Not stated | View |
| Horoview:SwissWatchExpo | $14,437 | Not stated | Not stated | View |
| Horoview:Chrono24 | $15,965 | Not stated | Not stated | View |
| Horoview:Chrono24 | $16,032 | Not stated | Not stated | View |
| Horoview:Chrono24 | $19,059 | Not stated | Not stated | View |
| Horoview:Chrono24 | $19,492 | Not stated | Not stated | View |
| Horoview:Chrono24 | $19,828 | Not stated | Not stated | View |
| Horoview:Chrono24 ×2 at this price | $20,424 | Not stated | Not stated | View |
278241-0005
Rolex 278241 Datejust 18K/SS with Rose Roman Dial on Oyster
Low ask$12,946
Awaiting auction dataNot yet sold at auction
High ask$14,659
Compare 2 sellers
See every seller and price
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Horoview:SwissWatchExpo Lowest | $12,946 | Not stated | Not stated | View |
| Horoview:SwissWatchExpo | $13,526 | Not stated | Not stated | View |
| Horoview:SwissWatchExpo | $13,650 | Not stated | Not stated | View |
| Horoview:SwissWatchExpo | $13,722 | Not stated | Not stated | View |
| Horoview:SwissWatchExpo | $13,776 | Not stated | Not stated | View |
| Horoview:DavidSW | $14,659 | Not stated | Not stated | View |
278241 aubdr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$16,800
Compare 2 sellers
See every seller and price
278241 aubdr6o
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,995
Awaiting auction dataNot yet sold at auction
High ask$16,000
Compare 2 sellers
See every seller and price
278241 chodj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$17,340
Compare 2 sellers
See every seller and price
278241 chodo
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,995
Awaiting auction dataNot yet sold at auction
High ask$16,540
Compare 2 sellers
See every seller and price
278241 chodr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$16,400
Compare 2 sellers
See every seller and price
278241 chodr6o
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,995
Awaiting auction dataNot yet sold at auction
High ask$16,800
Compare 2 sellers
See every seller and price
278241 dkrhdr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$16,800
Compare 2 sellers
See every seller and price
278241 dkrhdr6o
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$16,000
Compare 2 sellers
See every seller and price
278241 dkrhij
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$14,720
Compare 2 sellers
See every seller and price
278241 dkrhio
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$9,695
Awaiting auction dataNot yet sold at auction
High ask$13,920
Compare 2 sellers
See every seller and price
278241 mdj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$16,995
Awaiting auction dataNot yet sold at auction
High ask$17,950
Compare 2 sellers
See every seller and price
278241 mdo
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$14,015
Awaiting auction dataNot yet sold at auction
High ask$17,140
Compare 2 sellers
See every seller and price
278241 rodj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$17,340
Compare 2 sellers
See every seller and price
278241 rodo
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,995
Awaiting auction dataNot yet sold at auction
High ask$16,540
Compare 2 sellers
See every seller and price
278241 roij
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$14,720
Compare 2 sellers
See every seller and price
278241 roio
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$13,920
Compare 2 sellers
See every seller and price
278241 rorj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$14,320
Compare 2 sellers
See every seller and price
278241 roro
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$13,440
Compare 2 sellers
See every seller and price
278241 sdj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$13,495
Awaiting auction dataNot yet sold at auction
High ask$17,340
Compare 2 sellers
See every seller and price
278241 sdo
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,995
Awaiting auction dataNot yet sold at auction
High ask$16,540
Compare 2 sellers
See every seller and price
278241 wrj
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$12,195
Awaiting auction dataNot yet sold at auction
High ask$14,320
Compare 2 sellers
See every seller and price
278241 wro
Rolex Steel and Everose Gold Datejust 31 Watch - Domed Bezel …
Low ask$11,795
Awaiting auction dataNot yet sold at auction
High ask$13,440
Compare 2 sellers
See every seller and price
M278241-0018
rolexv7 Datejust 31
Low ask$14,200
Awaiting auction dataNot yet sold at auction
High ask$14,200
Compare 2 sellers
See every seller and price
m278241-0018
Rolex Datejust 31
Asking price$15,683
No comparison yetAwaiting a second seller
View listing
See price and condition
Prices gathered from public listings and refreshed through the day.
| Retailer | Price | Condition | Year | Listing |
|---|---|---|---|---|
| Michaeljonesjeweller.co.uk | $15,683 | Not stated | Not stated | View |
How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.
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