Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,637
confirmed at auction
Median spread, 54,338 refs
17%
between cheapest and dearest quote
All brands Rolex Omega Breitling Longines Cartier TAG Heuer Sort
144 watches matching “2782” Clear search
Rolex 278240-0007
278240-0007
Rolex Datejust 31mm, Stainless Steel, Pink, Oyster, Ref# 2782…
313 listings across 15 retailers
Low ask+15$4,563 Awaiting auction dataNot yet sold at auction High ask+14$19,715
24% Dealer spread
See every seller and price
Rolex 278240-0011
278240-0011
Rolex Datejust 31mm, Stainless Steel, Green, Oyster, Ref# 278…
157 listings across 9 retailers
Low ask+7$7,023 Awaiting auction dataNot yet sold at auction High ask+6$17,454
18% Dealer spread
See every seller and price
Rolex 278273
278273
Rolex Datejust 31
147 listings across 27 retailers
Low ask+7$8,970 Awaiting auction dataNot yet sold at auction High ask+6$29,394
15% Dealer spread
See every seller and price
Rolex 278271-0003
278271-0003
Rolex Datejust 31 278271
130 listings across 2 retailers
Low ask+6$12,301 Awaiting auction dataNot yet sold at auction High ask+5$47,167
18% Dealer spread
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Rolex 278273-0013
278273-0013
Rolex Datejust 31mm, 18k YG & Stainless Steel, Champagne, Oys…
130 listings across 6 retailers
Low ask+6$7,817 Awaiting auction dataNot yet sold at auction High ask+5$22,905
18% Dealer spread
See every seller and price
Rolex 278273-0003
278273-0003
Rolex DATEJUST
115 listings across 4 retailers
Low ask+5$10,783 Awaiting auction dataNot yet sold at auction High ask+4$26,792
15% Dealer spread
See every seller and price
Rolex 278271-0018
278271-0018
Rolex Datejust 31  …
110 listings across 5 retailers
Low ask+5$12,963 Awaiting auction dataNot yet sold at auction High ask+4$23,522
14% Dealer spread
See every seller and price
Rolex 278271
278271
Rolex Datejust31
106 listings across 25 retailers
Low ask+5$8,000 Awaiting auction dataNot yet sold at auction High ask+4$26,394
24% Dealer spread
See every seller and price
Rolex 278240-0015
278240-0015
Rolex Datejust 31mm, Stainless Steel, Dark Grey Roman, Oyster…
86 listings across 7 retailers
Low ask+4$7,028 Awaiting auction dataNot yet sold at auction High ask+3$15,216
22% Dealer spread
See every seller and price
Rolex 278271-0031
278271-0031
Rolex Datejust 31 …
69 listings across 4 retailers
Low ask+3$12,970 Awaiting auction dataNot yet sold at auction High ask+2$25,437
19% Dealer spread
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Rolex 278240-0004
278240-0004
Rolex Datejust 31mm, Stainless Steel, White Roman, Jubilee, R…
62 listings across 4 retailers
Low ask+3$7,169 Awaiting auction dataNot yet sold at auction High ask+2$15,256
25% Dealer spread
See every seller and price
Rolex 278241
278241
Rolex Datejust 31
58 listings across 17 retailers
Low ask+2$10,000 Awaiting auction dataNot yet sold at auction High ask+1$21,995
14% Dealer spread
See every seller and price
Rolex 278240
278240
Rolex Datejust 31
56 listings across 26 retailers
Low ask+2$6,500 Awaiting auction dataNot yet sold at auction High ask$13,995
17% Dealer spread
See every seller and price
Rolex 278240-0002
278240-0002
Rolex Datejust 31mm, Stainless Steel, Black Roman, Jubilee, R…
54 listings across 6 retailers
Low ask+2$7,400 Awaiting auction dataNot yet sold at auction High ask+1$13,351
21% Dealer spread
See every seller and price
Rolex 278240-0005
278240-0005
Rolex Datejust 31mm, Stainless Steel, Silver, Oyster, Ref# 27…
53 listings across 6 retailers
Low ask+2$7,334 Awaiting auction dataNot yet sold at auction High ask+1$13,837
25% Dealer spread
See every seller and price
Rolex 278271 pdj
278271 pdj
Rolex Datejust
51 listings across 5 retailers
Low ask+2$13,150 Awaiting auction dataNot yet sold at auction High ask+1$25,709
27% Dealer spread
See every seller and price
Rolex 278271-0019
278271-0019
Rolex Datejust 31 …
49 listings across 2 retailers
Low ask+2$13,136 Awaiting auction dataNot yet sold at auction High ask+1$25,437
20% Dealer spread
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Rolex 278271-0001
278271-0001
Rolex Datejust 31 Midsize Steel Rose Gold White Dial Ladies …
45 listings across 5 retailers
Low ask+2$11,342 Awaiting auction dataNot yet sold at auction High ask+1$25,088
21% Dealer spread
See every seller and price
Rolex 278243-0030
278243-0030
Rolex Datejust 31 …
38 listings across 4 retailers
Low ask+1$12,884 Awaiting auction dataNot yet sold at auction High ask$21,689
11% Dealer spread
See every seller and price
Rolex 278243
278243
Rolex Datejust31 NEW 2024 White Roman Dial Two Tone Yellow Go…
37 listings across 7 retailers
Low ask+1$10,909 Awaiting auction dataNot yet sold at auction High ask$22,995
7% Dealer spread
See every seller and price
Rolex 278243-0014
278243-0014
Rolex Datejust 31
21 listings across 3 retailers
Low ask+1$10,766 Awaiting auction dataNot yet sold at auction High ask$21,689
30% Dealer spread
See every seller and price
Rolex 278243-0020
278243-0020
Rolex Datejust 31 [Tenpaku] ROLEX ロレックス オイスターパー…
21 listings across 3 retailers
Low ask+1$12,274 Awaiting auction dataNot yet sold at auction High ask$24,048
11% Dealer spread
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Rolex 278240-0009
278240-0009
Rolex Datejust 31mm, Stainless Steel, Dark Grey, Oyster, Ref#…
19 listings across 7 retailers
Low ask$8,505 Awaiting auction dataNot yet sold at auction High ask$12,000
22% Dealer spread
See every seller and price
Rolex 278273-0001
278273-0001
Rolex Datejust 31 Mid-Size Datejust 31 Ref. 78273 Custom Dia…
19 listings across 2 retailers
Low ask$6,419 Awaiting auction dataNot yet sold at auction High ask$23,608
21% Dealer spread
See every seller and price
Rolex 278243-0017
278243-0017
Rolex Datejust 31 …
18 listings across 2 retailers
Low ask$13,374 Awaiting auction dataNot yet sold at auction High ask$24,048
12% Dealer spread
See every seller and price
Bulgari 102782
102782
Bulgari Serpenti …
14 listings across 2 retailers
Low ask$1,859 Awaiting auction dataNot yet sold at auction High ask$5,306
119% Dealer spread
See every seller and price
Rolex 278243-0002
278243-0002
Rolex Datejust 31
13 listings across 4 retailers
Low ask$7,983 Awaiting auction dataNot yet sold at auction High ask$18,795
20% Dealer spread
See every seller and price
Rolex 278241wrj
278241wrj
Rolex Datejust 31
10 listings across 4 retailers
Low ask$10,390 Awaiting auction dataNot yet sold at auction High ask$17,893
25% Dealer spread
See every seller and price
Rolex 278241-0020
278241-0020
Rolex Datejust 31 …
8 listings across 2 retailers
Low ask$14,407 Awaiting auction dataNot yet sold at auction High ask$20,424
28% Dealer spread
See every seller and price
Rolex 278240-0006
278240-0006
Rolex Datejust 31mm, Stainless Steel, Silver, Jubilee, Ref# 2…
7 listings across 6 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
26% Dealer spread
See every seller and price
Rolex 278271-0005
278271-0005
Rolex Datejust 31
7 listings across 2 retailers
Low ask$11,341 Awaiting auction dataNot yet sold at auction High ask$16,881
35% Dealer spread
See every seller and price
Rolex 278271-0028
278271-0028
Rolex Datejust 31mm, 18k RG & Stainless Steel, Chocolate Diam…
7 listings across 7 retailers
Low ask$21,056 Awaiting auction dataNot yet sold at auction High ask$23,608
8% Dealer spread
See every seller and price
Rolex 278240-0001
278240-0001
Rolex Datejust 31mm, Stainless Steel, Black Roman, Oyster, Re…
6 listings across 6 retailers
Low ask$6,946 Awaiting auction dataNot yet sold at auction High ask$11,075
15% Dealer spread
See every seller and price
Rolex 278240-0003
278240-0003
Rolex Datejust 31mm, Stainless Steel, White Roman, Oyster, Re…
6 listings across 5 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$11,975
17% Dealer spread
See every seller and price
Rolex 278240-0008
278240-0008
Rolex Datejust 31mm, Stainless Steel, Pink, Jubilee, Ref# 278…
6 listings across 6 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
21% Dealer spread
See every seller and price
Rolex 278240-0012
278240-0012
Rolex Datejust 31mm, Stainless Steel, Green, Jubilee, Ref# 27…
6 listings across 5 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$13,555
29% Dealer spread
See every seller and price
Rolex 278240-0014
278240-0014
Rolex Datejust 31mm, Stainless Steel, Pink Roman, Jubilee, Re…
6 listings across 6 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
21% Dealer spread
See every seller and price
Rolex 278241-0005
278241-0005
Rolex 278241 Datejust 18K/SS with Rose Roman Dial on Oyster
6 listings across 2 retailers
Low ask$12,946 Awaiting auction dataNot yet sold at auction High ask$14,659
8% Dealer spread
See every seller and price
Rolex 278248-0039
278248-0039
Rolex Datejust 31 …
6 listings across 2 retailers
Low ask$23,399 Awaiting auction dataNot yet sold at auction High ask$30,434
29% Dealer spread
See every seller and price
Rolex 278240-0013
278240-0013
Rolex Datejust 31mm, Stainless Steel, Pink Roman, Oyster, Ref…
5 listings across 5 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$11,775
12% Dealer spread
See every seller and price
Rolex 278240-0017
278240-0017
Rolex Datejust 31mm, Stainless Steel, Blue Roman, Oyster, Ref…
5 listings across 5 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,075
15% Dealer spread
See every seller and price
Rolex 278243SilverDiamond
278243SilverDiamond
Rolex Date Just
5 listings across 3 retailers
Low ask$7,608 Awaiting auction dataNot yet sold at auction High ask$15,458
64% Dealer spread
See every seller and price
Rolex 278271-0026
278271-0026
Rolex Datejust 31mm, 18k RG & Stainless Steel, Mother of Pear…
5 listings across 5 retailers
Low ask$21,352 Awaiting auction dataNot yet sold at auction High ask$23,608
10% Dealer spread
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Rolex 278240-0010
278240-0010
Rolex Datejust 31mm, Stainless Steel, Dark Grey, Jubilee, Ref…
4 listings across 4 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
21% Dealer spread
See every seller and price
Rolex 278240-0016
278240-0016
Rolex Datejust 31mm, Stainless Steel, Dark Grey Roman, Jubile…
4 listings across 4 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
21% Dealer spread
See every seller and price
Rolex 278240-0018
278240-0018
Rolex Datejust 31mm, Stainless Steel, Blue Roman, Jubilee, Re…
4 listings across 4 retailers
Low ask$9,660 Awaiting auction dataNot yet sold at auction High ask$12,975
21% Dealer spread
See every seller and price
Rolex 278271-0002
278271-0002
Rolex Datejust 31 …
4 listings across 3 retailers
Low ask$16,166 Awaiting auction dataNot yet sold at auction High ask$21,300
28% Dealer spread
See every seller and price
Rolex 278271-0015
278271-0015
Rolex Datejust 31 …
4 listings across 2 retailers
Low ask$17,455 Awaiting auction dataNot yet sold at auction High ask$18,284
2% Dealer spread
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Rolex 278271-0020
278271-0020
Rolex Datejust 31 …
4 listings across 3 retailers
Low ask$17,500 Awaiting auction dataNot yet sold at auction High ask$22,497
16% Dealer spread
See every seller and price
Breitling 17532782
17532782
Breitling Chronomat B01 42 New Orleans Saints Limited Edition…
3 listings across 3 retailers
Low ask$9,200 Awaiting auction dataNot yet sold at auction High ask$9,200
0% Dealer spread
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Omega 2782
2782
Omega CONSTELLATION AUTOMATIC REF. 2782 / 2799 SC
3 listings across 3 retailers · 5 auction results
Low ask$1,541 Median realized$4,698 High ask$15,585
-67% Under auction
See every seller and price
Rolex 278243-0023
278243-0023
Rolex Datejust 31 68273
3 listings across 3 retailers
Low ask$10,459 Awaiting auction dataNot yet sold at auction High ask$25,284
142% Dealer spread
See every seller and price
Rolex 278271 aubdr6j
278271 aubdr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$13,595 Awaiting auction dataNot yet sold at auction High ask$18,000
32% Dealer spread
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Rolex 278271 aubdr6o
278271 aubdr6o
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$13,395 Awaiting auction dataNot yet sold at auction High ask$16,890
26% Dealer spread
See every seller and price
Rolex 278271 chodr6j
278271 chodr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$13,750 Awaiting auction dataNot yet sold at auction High ask$18,000
31% Dealer spread
See every seller and price
Rolex 278271 dkrhdr6j
278271 dkrhdr6j
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$13,595 Awaiting auction dataNot yet sold at auction High ask$18,000
32% Dealer spread
See every seller and price
Rolex 278271 dkrhij
278271 dkrhij
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$11,850 Awaiting auction dataNot yet sold at auction High ask$16,710
41% Dealer spread
See every seller and price
Rolex 278271 rodj
278271 rodj
Rolex Steel and Everose Gold Datejust 31 Watch - Fluted Bezel…
3 listings across 3 retailers
Low ask$13,750 Awaiting auction dataNot yet sold at auction High ask$18,300
33% Dealer spread
See every seller and price
Rolex 278271-0016
278271-0016
Rolex Datejust 31mm, 18k RG & Stainless Steel, Silver Diamond…
3 listings across 3 retailers
Low ask$19,061 Awaiting auction dataNot yet sold at auction High ask$20,975
10% Dealer spread
See every seller and price
Mido 22782
22782
Mido Multifort Automatic Grey 42mm
2 listings across 2 retailers
Low ask$1,212 Awaiting auction dataNot yet sold at auction High ask$1,212
0% Dealer spread
See every seller and price
Rolex 10613
10613
Rolex Lady Datejust 31mm Black Roman Dial Fluted Bezel Jubile…
1 listing · stocked by one retailer
Asking price$15,595 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 10667
10667
Rolex Lady-Datejust 31mm Two-Tone Yellow Gold Black/Dark Grey…
1 listing · stocked by one retailer
Asking price$20,195 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 14093
14093
Rolex 2025 278274 Jubilee Pink Roman DJ31 Like New Complete
1 listing · stocked by one retailer
Asking price$13,655 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 278273 sdj
278273 sdj
Rolex Steel and Yellow Gold Datejust 31 Watch - Fluted Bezel …
1 listing · stocked by one retailer
Asking price$13,585 No comparison yetAwaiting a second seller
Sole listing
See price and condition
Rolex 278273 SDJ
278273 SDJ
Rolex Datejust 278273 Sdj Yellow Goldand Steel 31Mm Silver Di…
1 listing · stocked by one retailer
Asking price$22,497 No comparison yetAwaiting a second seller
Sole listing
See price and condition

Showing the first 60 of 139 comparable references. Narrow the list with the search or a brand filter.

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

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