Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
54,338
stocked by two or more retailers
Retail listings
1,538,681
refreshed through the day
Realized prices
165,216
confirmed at auction
Median spread, 54,338 refs
26%
between cheapest and dearest quote
All brands Rolex Omega Breitling Longines Cartier TAG Heuer Sort
6 watches matching “218206” Clear search
Rolex 218206-0010
218206-0010
Rolex DAY-DATE II
101 listings across 5 retailers
Low ask+5$36,298 Awaiting auction dataNot yet sold at auction High ask+4$96,659
17% Dealer spread
See every seller and price
Rolex 218206-0009
218206-0009
Rolex Day-Date II
33 listings across 5 retailers
Low ask+1$20,779 Awaiting auction dataNot yet sold at auction High ask$80,809
28% Dealer spread
See every seller and price
Rolex 218206
218206
Rolex Day-Date II 'Ice Blue' 218206
9 listings across 7 retailers · 13 auction results
Low ask$42,000 Median realized$47,880 High ask$65,000
-12% Under auction
See every seller and price
Massapequa Park 218206
218206
Massapequa Park Men's Rolex Day-Date II 41mm President Blue W…
4 listings across 2 retailers
Low ask$44,993 Awaiting auction dataNot yet sold at auction High ask$65,994
47% Dealer spread
See every seller and price
Rolex 218206-0003
218206-0003
Rolex Day-Date II Factory Diamond Dial
3 listings across 2 retailers
Low ask$67,917 Awaiting auction dataNot yet sold at auction High ask$76,976
11% Dealer spread
See every seller and price
Rolex 218238A
218238A
Rolex デイデイト 41mm 218206A
1 listing · stocked by one retailer
Asking price$48,176 No comparison yetAwaiting a second seller
Sole listing
See price and condition

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

Sourcing request

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Tell us the reference and your ceiling. We will check every dealer currently holding it, measure what they are asking against the dealer prices above, and tell you what is genuinely available and what it ought to cost.

  • Every dealer currently holding it, checked
  • Asking prices measured against our price record
  • A reply by email within 24 hours

The figures on this page do not change because of any enquiry, and you can check every one of them yourself.

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