Brand comparisons usually run on opinion. This one runs on settled transactions: 779 recorded sales of Breguet and 400 of Piaget, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Breguet result is $11,000. The median Piaget result is $5,250. On typical examples, Breguet carries roughly 2.1 times the price of Piaget at auction.
Half of all Breguet sales land between $5,310 and $18,750. For Piaget the middle half runs $3,570 to $10,240.
Which one surprises the specialists
43% of Breguet lots beat their high estimate, against 41% for Piaget. The two are closely matched, which suggests both are priced with similar confidence.
Breadth of the record
Our archive covers 174 distinct Breguet references and 156 for Piaget, with results going back to 2001 and 2001 respectively. The top recorded result is $470,000 for Breguet and $602,500 for Piaget.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
