Brand comparisons usually run on opinion. This one runs on settled transactions: 779 recorded sales of Breguet and 262 of Chopard, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Breguet result is $11,000. The median Chopard result is $5,000. On typical examples, Breguet carries roughly 2.2 times the price of Chopard at auction.
Half of all Breguet sales land between $5,310 and $18,750. For Chopard the middle half runs $2,816 to $10,625.
Which one surprises the specialists
43% of Breguet lots beat their high estimate, against 45% for Chopard. The two are closely matched, which suggests both are priced with similar confidence.
Breadth of the record
Our archive covers 174 distinct Breguet references and 126 for Chopard, with results going back to 2001 and 2001 respectively. The top recorded result is $470,000 for Breguet and $219,750 for Chopard.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
