Cartier vs Bulgari: What the Auction Record Shows
Editorial . Brand Comparison

Cartier vs Bulgari: What the Auction Record Shows

A side by side read of Cartier and Bulgari using 1,599 and 125 confirmed auction sales. Median results, typical ranges and how often each brand beats its estimate.

TW
The Watch Info
Published August 21, 2026 . 1 min read

A side by side read of Cartier and Bulgari using 1,599 and 125 confirmed auction sales. Median results, typical ranges and how often each brand beats its estimate.

Brand comparisons usually run on opinion. This one runs on settled transactions: 1,599 recorded sales of Cartier and 125 of Bulgari, all in US dollars so the figures are directly comparable.

What each one actually costs

The median Cartier result is $6,875. The median Bulgari result is $3,500. On typical examples, Cartier carries roughly 2.0 times the price of Bulgari at auction.

Half of all Cartier sales land between $3,250 and $15,360. For Bulgari the middle half runs $1,664 to $9,600.

Which one surprises the specialists

51% of Cartier lots beat their high estimate, against 48% for Bulgari. The two are closely matched, which suggests both are priced with similar confidence.

Breadth of the record

Our archive covers 436 distinct Cartier references and 23 for Bulgari, with results going back to 2001 and 2006 respectively. The top recorded result is $1,654,276 for Cartier and $277,200 for Bulgari.

What this does not tell you

A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.

Price history

Cartier . 180-day brand index

View all Cartier models
Brand Comparison Cartier
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Data sourced from The Watch Info price database, aggregated from 28 of the world's leading watch marketplaces, dealers and reference databases. All prices in USD unless noted. Past performance is not indicative of future results. This content is for informational purposes only and does not constitute financial advice.

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