Brand comparisons usually run on opinion. This one runs on settled transactions: 510 recorded sales of Panerai and 144 of Roger Dubuis, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Panerai result is $7,500. The median Roger Dubuis result is $10,752. On typical examples, Roger Dubuis carries roughly 1.4 times the price of Panerai at auction.
Half of all Panerai sales land between $5,060 and $12,075. For Roger Dubuis the middle half runs $7,200 to $19,550.
Which one surprises the specialists
44% of Panerai lots beat their high estimate, against 41% for Roger Dubuis. The two are closely matched, which suggests both are priced with similar confidence.
Breadth of the record
Our archive covers 87 distinct Panerai references and 31 for Roger Dubuis, with results going back to 2003 and 2004 respectively. The top recorded result is $326,500 for Panerai and $92,000 for Roger Dubuis.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
