Brand comparisons usually run on opinion. This one runs on settled transactions: 510 recorded sales of Panerai and 330 of Ulysse Nardin, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Panerai result is $7,500. The median Ulysse Nardin result is $8,850. On typical examples, Ulysse Nardin carries roughly 1.2 times the price of Panerai at auction.
Half of all Panerai sales land between $5,060 and $12,075. For Ulysse Nardin the middle half runs $3,750 to $18,750.
Which one surprises the specialists
44% of Panerai lots beat their high estimate, against 46% for Ulysse Nardin. The two are closely matched, which suggests both are priced with similar confidence.
Breadth of the record
Our archive covers 87 distinct Panerai references and 125 for Ulysse Nardin, with results going back to 2003 and 2003 respectively. The top recorded result is $326,500 for Panerai and $164,500 for Ulysse Nardin.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
