Brand comparisons usually run on opinion. This one runs on settled transactions: 5,639 recorded sales of Rolex and 144 of Roger Dubuis, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Rolex result is $11,550. The median Roger Dubuis result is $10,752. On typical examples, Rolex carries roughly 1.1 times the price of Roger Dubuis at auction.
Half of all Rolex sales land between $4,680 and $27,500. For Roger Dubuis the middle half runs $7,200 to $19,550.
Which one surprises the specialists
47% of Rolex lots beat their high estimate, against 41% for Roger Dubuis. The two are closely matched, which suggests both are priced with similar confidence.
Breadth of the record
Our archive covers 758 distinct Rolex references and 31 for Roger Dubuis, with results going back to 2001 and 2004 respectively. The top recorded result is $1,803,400 for Rolex and $92,000 for Roger Dubuis.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
