Brand comparisons usually run on opinion. This one runs on settled transactions: 244 recorded sales of Heuer and 115 of Gerald Genta, all in US dollars so the figures are directly comparable.
What each one actually costs
The median Heuer result is $5,000. The median Gerald Genta result is $4,800. On typical examples, Heuer carries roughly 1.0 times the price of Gerald Genta at auction.
Half of all Heuer sales land between $2,750 and $12,500. For Gerald Genta the middle half runs $2,750 to $12,101.
Which one surprises the specialists
30% of Heuer lots beat their high estimate, against 43% for Gerald Genta. That gap says the trade is more often caught out by Gerald Genta, which is a sign of demand outrunning the published guide.
Breadth of the record
Our archive covers 75 distinct Heuer references and 75 for Gerald Genta, with results going back to 2001 and 2006 respectively. The top recorded result is $199,500 for Heuer and $126,000 for Gerald Genta.
What this does not tell you
A median is not a verdict. These brands overlap heavily at the edges, and a well chosen example of the cheaper one will outrun a poor example of the dearer one. Condition, completeness and model matter more than the badge on the dial.
