Tools . Photo identification

Name the watch from a photo.

Q: How does the watch identifier work?

Our AI-powered identifier uses OpenAI Vision to analyze your uploaded photo, examining dial design, case shape, and brand markings to determine the brand, model, and reference number.

Q: What photo gives the best results?

A clear, well-lit photo showing the full dial face with brand name and hour markers visible. Avoid extreme angles and heavy reflections.

Q: How accurate is the identification?

The AI correctly identifies brand and model family in most cases. Confidence level (high, medium, low) is indicated with each result.

Q: Is my photo stored or shared?

No. Photos are processed in real-time and immediately discarded. We do not store or share uploaded images.

Q: Which brands can be identified?

Virtually all watch brands, from Rolex and Patek Philippe to independent watchmakers. Our database tracks over 1,300 brands.

Point a camera at any watch and get the brand, model and reference back, with what the market is currently asking for it. Useful when you are looking at a watch in person and the dial does not tell you enough.

1 Upload or snap a photo

2 We read the dial, case and bracelet

3 Get the reference and live prices

Drop a watch photo here

or click to browse · JPG, PNG, WEBP · Max 4MB

Reference

Frequently Asked Questions

How does the watch identifier work?

Our AI-powered identifier uses OpenAI's Vision technology to analyze your uploaded photo. It examines the dial design, case shape, brand markings, and other visual characteristics to determine the brand, model, and reference number. Results are then cross-referenced with our database of 64,000+ watch listings to provide current market pricing.

What photo gives the best results?

For best results, take a clear, well-lit photo showing the full dial face with the brand name and hour markers visible. Avoid extreme angles, heavy reflections, or dark shadows. Close-up photos of just the dial work better than full wrist shots.

How accurate is the identification?

The AI correctly identifies the brand and model family in most cases (high confidence). Exact reference numbers may vary, the AI provides its best match and indicates confidence level (high, medium, or low). For definitive identification, we recommend cross-checking with a reference number lookup.

Is my photo stored or shared?

No. Your photo is sent to OpenAI for analysis and immediately discarded. We do not store, save, or share any uploaded images. The processing is done in real-time and no image data is retained.

Which brands can be identified?

The identifier works for virtually all watch brands, from major houses like Rolex, Omega, Patek Philippe, and Audemars Piguet to independent watchmakers and microbrands. Our database tracks over 1,300 brands, and the AI has knowledge of thousands more.

Identification Failed

Frequently Asked Questions