Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
21,278
stocked by two or more retailers
Retail listings
233,816
refreshed through the day
Realized prices
162,013
confirmed at auction
Typical spread
15%
between cheapest and dearest quote
All brands Rolex Omega Breitling Rolex Certified Pre-Owned Tudor Longines Sort
3 watches matching “278240” Clear search
Rolex 278240
278240
Rolex 278240 Datejust with Black Roman Dial on Oyster
28 listings across 12 retailers
Low ask+1C$9,007 Awaiting auction dataNot yet sold at auction High askC$19,394
26% Dealer spread
See every seller and price
Rolex M278240-0018
M278240-0018
Rolex Datejust 31
3 listings across 3 retailers
Low askC$10,947 Awaiting auction dataNot yet sold at auction High askC$12,558
15% Dealer spread
See every seller and price
Rolex M278240-0005
M278240-0005
Rolex Datejust 31 Oystersteel, M278240-0005
2 listings across 2 retailers
Low askC$10,670 Awaiting auction dataNot yet sold at auction High askC$10,670
0% Dealer spread
See every seller and price

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to CAD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.