Rolex · reference 1804
Phillips, November 2024
Hammer result
CHF 203,200
about $232,096 at today's rate
Beat the high estimate by 45%The lot
Auction house
Phillips
Sale
The Geneva Watch Auction: XX
Date
9 November 2024
Lot number
131
Reference
1804
Brand
Rolex
Year
1976
Ask against realised
Across 5 dealer listings of reference 1804. The ask is what a dealer wants today, not a sale.
What this reference has made at auction
32 confirmed sales, 2012 to 2026
Average realised price per year, 2012 to 2026. Low $32,257, high $277,756.
| Year | Sales | Average | Range |
|---|---|---|---|
| 2026 | 1 | $277,756 | $277,756 to $277,756 |
| 2024 | 1 | $232,096 | $232,096 to $232,096 |
| 2023 | 4 | $111,014 | $28,536 to $176,438 |
| 2022 | 2 | $37,086 | $34,383 to $39,789 |
| 2021 | 5 | $160,690 | $22,200 to $275,000 |
| 2020 | 1 | $32,257 | $32,257 to $32,257 |
| 2019 | 2 | $94,111 | $38,221 to $150,000 |
| 2017 | 1 | $52,458 | $52,458 to $52,458 |
| 2015 | 2 | $35,718 | $20,218 to $51,218 |
| 2014 | 6 | $102,766 | $23,984 to $351,016 |
| 2013 | 5 | $66,664 | $40,672 to $115,239 |
| 2012 | 2 | $102,054 | $26,363 to $177,744 |
Confirmed sales only, converted to USD at today's rate so salerooms in different currencies can be compared. Unsold lots and withheld prices are excluded from the averages.
Other sales of this reference
8 shown, most recent first
| Watch | House | Date | Result |
|---|---|---|---|
| Rolex Ref. 1804 Day-Date "Octopussy" | Phillips | May 2026 | CHF 215,900 ($277,756) |
| Rolex Ref 1804 Day Date | Antiquorum | Nov 2023 | HKD 1,375,000 ($176,438) |
| ROLEX, WHITE GOLD AND DIAMOND-SET 'DAY-DATE', REF. 1804 | Christie's | Nov 2023 | CHF 25,200 ($28,536) |
| ROLEX. AN EXTREMELY RARE AND HIGHLY ATTRACTIVE PLATINUM AND | Christie's | Nov 2023 | CHF 151,200 ($168,299) |
| Rolex Ref. 1804 Day-Date | Phillips | May 2023 | CHF 63,500 ($70,784) |
| ROLEX REF 1804, DAY-DATE, PLATINUM AND DIAMOND | Antiquorum | Nov 2022 | HKD 268,750 ($34,383) |
| Rolex Ref 1804 1803 Oyster Perpetual Day Date | Antiquorum | Jan 2022 | EUR 35,100 ($39,789) |
| ROLEX, DAY-DATE REF. 1804, A GOLD AND DIAMOND AUTOMATIC WRIS | Christie's | Oct 2021 | USD 93,750 ($93,750) |
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