Rolex · reference 971
Phillips, May 2026
Hammer result
HKD 381,000
about $48,618 at today's rate
Beat the high estimate by 19%The lot
Auction house
Phillips
Sale
The Hong Kong Watch Auction: XXII
Date
30 May 2026
Lot number
866
Reference
971
Brand
Rolex
Ask against realised
Across 1 dealer listing of reference 971. The ask is what a dealer wants today, not a sale.
What this reference has made at auction
32 confirmed sales, 2014 to 2026
Average realised price per year, 2014 to 2026. Low $4,527, high $56,670.
| Year | Sales | Average | Range |
|---|---|---|---|
| 2026 | 2 | $31,773 | $14,928 to $48,618 |
| 2025 | 3 | $7,940 | $2,109 to $13,427 |
| 2024 | 1 | $4,555 | $4,555 to $4,555 |
| 2023 | 5 | $7,969 | $3,192 to $18,134 |
| 2022 | 2 | $6,177 | $5,201 to $7,154 |
| 2021 | 2 | $9,858 | $8,212 to $11,504 |
| 2020 | 4 | $9,447 | $5,806 to $11,983 |
| 2018 | 3 | $4,527 | $3,697 to $5,002 |
| 2017 | 3 | $12,844 | $7,500 to $17,574 |
| 2016 | 2 | $9,500 | $3,626 to $15,375 |
| 2015 | 3 | $8,797 | $5,250 to $14,928 |
| 2014 | 2 | $56,670 | $10,077 to $103,263 |
Confirmed sales only, converted to USD at today's rate so salerooms in different currencies can be compared. Unsold lots and withheld prices are excluded from the averages.
Other sales of this reference
8 shown, most recent first
| Watch | House | Date | Result |
|---|---|---|---|
| ROLEX | PRINCE, REF.971, A WHITE AND YELLOW GOLD WRISTWATCH, | Bonhams | Jun 2026 | AUD 20,910 ($14,928) |
| Rolex Ref. 971 Prince Brancard | Phillips | Nov 2025 | CHF 10,795 ($13,427) |
| Rolex Ref 971 Prince Brancard | Antiquorum | May 2025 | CHF 6,875 ($8,285) |
| Rolex Ref 971 1490 Prince | Antiquorum | May 2025 | CHF 1,750 ($2,109) |
| Rolex. A silver manual wind wristwatch Prince, Ref: 971, Gla | Bonhams | Nov 2024 | GBP 3,584 ($4,555) |
| Rolex. A two colour 9K gold manual wind wristwatch Prince, R | Bonhams | Nov 2023 | GBP 4,096 ($5,107) |
| Rolex. A silver manual wind wristwatch Prince, Ref: 971, Dub | Bonhams | Nov 2023 | GBP 2,560 ($3,192) |
| Rolex. A 9K gold and silver manual wind rectangular wristwat | Bonhams | Sep 2023 | GBP 4,864 ($6,074) |
Looking for this one at the right price?
Tell us the reference and your ceiling. We will check every dealer currently holding it, measure what they are asking against the auction results above, and tell you what is genuinely available and what it ought to cost.
- Every dealer currently holding it, checked
- Asking prices measured against our price record
- A reply by email within 24 hours
The figures on this page do not change because of any enquiry, and you can check every one of them yourself.