Rolex · reference 69278
Sotheby's, September 2025
Hammer result
HKD 107,950
about $13,880 at today's rate
Beat the high estimate by 35%The lot
Auction house
Sotheby's
Sale
Fine Watches
Date
18 September 2025
Lot number
8768
Reference
69278
Brand
Rolex
Year
1987
Ask against realised
Across 5 dealer listings of reference 69278. The ask is what a dealer wants today, not a sale.
What this reference has made at auction
12 confirmed sales, 2009 to 2025
Average realised price per year, 2009 to 2025. Low $4,000, high $13,880.
| Year | Sales | Average | Range |
|---|---|---|---|
| 2025 | 1 | $13,880 | $13,880 to $13,880 |
| 2023 | 2 | $6,625 | $6,057 to $7,193 |
| 2021 | 1 | $8,821 | $8,821 to $8,821 |
| 2020 | 2 | $8,236 | $5,250 to $11,223 |
| 2017 | 1 | $4,000 | $4,000 to $4,000 |
| 2016 | 3 | $4,607 | $3,983 to $5,000 |
| 2013 | 1 | $7,772 | $7,772 to $7,772 |
| 2009 | 1 | $4,800 | $4,800 to $4,800 |
Confirmed sales only, converted to USD at today's rate so salerooms in different currencies can be compared. Unsold lots and withheld prices are excluded from the averages.
Other sales of this reference
8 shown, most recent first
| Watch | House | Date | Result |
|---|---|---|---|
| Rolex. A lady's 18K gold automatic calendar bracelet watch D | Bonhams | Sep 2023 | GBP 5,760 ($7,193) |
| Rolex. A lady's 18K gold automatic calendar bracelet watch D | Bonhams | May 2023 | GBP 4,845 ($6,057) |
| Rolex Ref 69278 69000 A Datejust | Antiquorum | Dec 2021 | HKD 68,750 ($8,821) |
| ROLEX, LADIES 18K GOLD AND DIAMOND DATEJUST, REF. 69278 | Christie's | Aug 2020 | USD 5,250 ($5,250) |
| Rolex. A lady's 18K gold and diamond set automatic calendar | Bonhams | Jul 2020 | GBP 8,812 ($11,223) |
| Rolex. A lady's fine 18K gold automatic wristwatch with date | Bonhams | Dec 2017 | USD 4,000 ($4,000) |
| ROLEX REF. 69278 LADY-DATEJUST MALACHITE DIAL YELLOW GOLD Ro | Antiquorum | Dec 2016 | USD 5,000 ($5,000) |
| Rolex. A lady's 18K gold automatic calendar bracelet watch D | Bonhams | May 2016 | GBP 2,750 ($3,983) |
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