Fine Watches · 31 March 2026

Reference 1500 Datejust | A yellow gold automatic wristwatch with date

Reference 1500 Datejust | A yellow gold automatic wristwatch with date, Made for Employees 25 Years of Service at the Coca-Cola Company, Circa 1968

Rolex · reference 1500

Sotheby's, March 2026

Hammer result

USD 14,080

Beat the high estimate by 76%
Low estimate USD 4,000
High estimate USD 8,000

The lot

Auction house

Sotheby's

Sale

Fine Watches

Date

31 March 2026

Lot number

63

Reference

1500

Brand

Rolex

Year

1968

Ask against realised

$1,875 dealers ask from vs $14,080 this lot made

Across 176 dealer listings of reference 1500. The ask is what a dealer wants today, not a sale.

What this reference has made at auction

98 confirmed sales, 2015 to 2026

Average realised price per year, 2015 to 2026. Low $1,801, high $8,097.

YearSalesAverageRange
2026 9 $7,930 $160.81 to $25,600
2025 7 $4,436 $2,605 to $8,890
2024 12 $4,197 $1,818 to $11,970
2023 9 $4,441 $1,870 to $7,691
2022 14 $5,240 $2,420 to $11,687
2021 15 $8,097 $2,692 to $29,576
2020 2 $3,107 $2,921 to $3,294
2019 2 $2,514 $2,113 to $2,915
2018 14 $3,703 $1,921 to $5,625
2017 5 $1,801 $1,455 to $1,992
2016 4 $3,316 $2,282 to $4,659
2015 5 $4,279 $2,122 to $9,375

Confirmed sales only, converted to USD at today's rate so salerooms in different currencies can be compared. Unsold lots and withheld prices are excluded from the averages.

Other sales of this reference

8 shown, most recent first

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