Swiss at Auction: The Complete Picture
Editorial . Brand Spotlight

Swiss at Auction: The Complete Picture

123 confirmed Swiss sales across 0 references. What the brand typically fetches, which references trade most often, and where the record sits.

TW
The Watch Info
Published August 21, 2026 . 1 min read

123 confirmed Swiss sales across 0 references. What the brand typically fetches, which references trade most often, and where the record sits.

This is what Swiss looks like when you count every result rather than the headline ones: 123 confirmed sales in US dollars across 0 distinct references, going back to 2004.

The typical result

The median is $6,875, and half of all sales fall between $3,000 and $11,400. The mean is $13,092, well above the median, which means a small number of very expensive pieces carry the average. Use the median.

The top of the market

The highest recorded Swiss result in our archive is $290,500, in 2011. That is 42 times the brand's median, which is the gap between a normal example and an exceptional one.

Against the specialists' estimates

Across 123 lots with a published estimate, 65% beat the high estimate. That is a strong result, and suggests published guides lag where this brand actually trades.

How to use this

Every figure comes from completed auctions, hammer plus buyer's premium, restricted to US dollar sales. Treat the median as the centre of gravity rather than a valuation: within any brand, condition, reference and completeness move a price far more than the name does.

Brand Spotlight Swiss
Share

Data sourced from The Watch Info price database, aggregated from 28 of the world's leading watch marketplaces, dealers and reference databases. All prices in USD unless noted. Past performance is not indicative of future results. This content is for informational purposes only and does not constitute financial advice.

Related Articles

View all