Piaget at Auction: The Complete Picture
Editorial . Brand Spotlight

Piaget at Auction: The Complete Picture

400 confirmed Piaget sales across 156 references. What the brand typically fetches, which references trade most often, and where the record sits.

TW
The Watch Info
Published August 21, 2026 . 2 min read

400 confirmed Piaget sales across 156 references. What the brand typically fetches, which references trade most often, and where the record sits.

This is what Piaget looks like when you count every result rather than the headline ones: 400 confirmed sales in US dollars across 156 distinct references, going back to 2001.

The typical result

The median is $5,250, and half of all sales fall between $3,570 and $10,240. The mean is $14,514, well above the median, which means a small number of very expensive pieces carry the average. Use the median.

What trades most often

  • 9154, 6 recorded sales, averaging $4,050
  • 9706, 4 recorded sales, averaging $5,984
  • 9133, 4 recorded sales, averaging $3,705

Volume matters when you are buying: a reference with a deep record is one you can price with confidence, because there are enough comparable sales to establish what normal looks like.

The top of the market

The highest recorded Piaget result in our archive is $602,500, in 2010. That is 115 times the brand's median, which is the gap between a normal example and an exceptional one.

Against the specialists' estimates

Across 303 lots with a published estimate, 41% beat the high estimate. That is broadly in line with the wider market.

How to use this

Every figure comes from completed auctions, hammer plus buyer's premium, restricted to US dollar sales. Treat the median as the centre of gravity rather than a valuation: within any brand, condition, reference and completeness move a price far more than the name does.

Brand Spotlight Piaget
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Data sourced from The Watch Info price database, aggregated from 28 of the world's leading watch marketplaces, dealers and reference databases. All prices in USD unless noted. Past performance is not indicative of future results. This content is for informational purposes only and does not constitute financial advice.

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