Rolex Market Overview
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Rolex Market Overview

Deep dive into the Rolex market: most popular models, price ranges, and 3223 active listings analyzed.

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The Watch Info
Published April 7, 2026 . 1 min read

Deep dive into the Rolex market: most popular models, price ranges, and 3223 active listings analyzed.

Rolex is the most actively listed brand on our platform with 3223 listings at an average price of $17,826.

Most Popular Rolex Models

Model Avg Price Listings
Rolex Yacht-Master 116655 40mm Rose gold Black $28,914 117
Rolex Yacht-Master 116621 40mm Stainless steel Brown $17,403 72
Rolex Daytona 16520 40mm Stainless steel Black $22,123 51
Rolex Yacht-Master 116621 40mm Stainless steel Black $17,204 43
Rolex Daytona 16520 40mm Stainless steel White $28,131 40
Rolex Explorer 214270 DIAL) 39mm Stainless steel Black $8,546 39
Rolex Milgauss 1019 38mm Stainless steel Silver $29,820 39
Rolex Oyster Perpetual 2940 32mm Stainless steel Silver $3,436 38

Market Position

Rolex commands prices ranging from $50 to $364,840, reflecting its diverse catalogue from entry-level sport watches to high-complication pieces.

Browse all Rolex listings →

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Data sourced from The Watch Info price database, aggregated from 28 of the world's leading watch marketplaces, dealers and reference databases. All prices in USD unless noted. Past performance is not indicative of future results. This content is for informational purposes only and does not constitute financial advice.

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