Streamliner Pump

In the late 1980s, Reebok introduced the Pump sneaker, quickly becoming an icon for an entire generation. More than just a sneaker, the Pump was an attitude, a statement that performance could go hand in hand with pleasure. And above all, it was a gesture that became cult: a simple press to connect with the shoe, adjust it, personalise it, and feel it come alive. H. Moser & Cie. shares with Reebok the conviction that luxury is at its best when it does not take itself too seriously. It is this playful sophistication that the two brands set out to celebrate by transposing the Pump gesture into watchmaking.

As Reebok prepares the return of the Pump in 2026, H. Moser & Cie. imagined an unexpected bridge: winding a mechanical movement using the iconic orange button. The reference is obvious, but the execution is delightfully precise. Replacing the traditional crown, an anodised aluminium pusher transmits the energy of each press to the barrel spring, simultaneously activating the power reserve indicator. An ingenious mechanical choreography unfolds beneath the surface, visible through openworked bridges and a fully skeletonised rack.

One simple press is enough for more than one hour of power reserve. And once the spring is fully charged, there is no need to stop: the button can still be pressed, purely for pleasure. Because some gestures need no justification.

To create this new calibre, H. Moser & Cie. completely re-engineered its automatic HMC 500 movement with the micro-rotor, transforming it into a manual-winding calibre. Compact and remarkably slim, it lent itself naturally to this ambitious technical reinterpretation, in which every component finds its place with precision. The sapphire case-back reveals the result: a sharpened, lightweight engine designed to accommodate the Pump system while preserving the brand’s minimalist DNA.

The Streamliner Pump is offered in two versions, each limited to 250 pieces. Its case is crafted from a material rarely seen in watchmaking: forged quartz fibre. Purer and whiter than glass fibre and resistant to UV exposure, quartz fibre can be coloured, offering a level of aesthetic freedom that carbon does not allow. Cut into segments, placed in a mould and compressed, it is combined with injected resin before undergoing two successive curing cycles. This process gives rise to matte cases with a unique moiré pattern — no two are alike. Inside, an internal titanium “sarcophagus” acts as a protective exoskeleton: it shields the movement, ensures water resistance to 10 ATM, and secures the integrated rubber strap.

On the wrist, the watch measures 11.4 mm in thickness, a confident presence made surprisingly light thanks to the quartz fibre and to the titanium elements, such as the sarcophagus and the caseback, this one finished with a DLC coating on the darker version. The lacquered dial, available in black or white depending on the reference, unfolds as a perfectly polished surface. The hands, highlighted with anthracite grey or white Globolight® inserts, emit a green glow in low light, while the power reserve is indicated by an orange disc.