Bvlgari Serpenti Aeterna, Nominee at the GPHG 2025
Nominee 2025 GPHG Jewellery

Bvlgari

Serpenti Aeterna

Bvlgari Serpenti Aeterna was nominated at the GPHG 2025 in the Jewellery category.

The Bvlgari Serpenti Aeterna is a 14 x 25 mm White gold quartz watch by Bvlgari. It was nominated at the GPHG 2025 in the Jewellery category, priced at 225,000 CHF at launch.

225,000 CHF Price at launch
View on GPHG

Specification

Reference 104265
Case material White gold
Case size 14 x 25 mm
Thickness 8.08 mm
Movement Quartz
Functions Hours, Minutes
Launch date 05.2025

In the maker's words

The iconic Serpenti undergoes its boldest transformation yet: Aeterna. Modern. Avant-garde. Bvlgari's legendary serpent, stylized to the extreme, distilled to its quintessential form. The pure, powerful geometry of an original bracelet. The dawn of a new era.

A statement of style and modernity, inspired by the heritage of Bvlgari and Serpenti, transformed by a futuristic aesthetic. The pure essence of Serpenti captured – an eternal symbol of rebirth. A bangle joins the Serpenti collection, designed to pair seamlessly with Bvlgari jewellery. A sculptural masterpiece of timelessness, fluidity, elegance, and precision.

The year 2025, under the sign of the snake in the Chinese calendar, heralds a profound transformation for Serpenti. With Aeterna, Bvlgari brings the reptile back to life in exquisite high jewellery, conducive to sublime creativity. The reinvented icon captures the rich heritage that precedes it and extends it into the future, free from fashion and time. The snake becomes a language in itself: fluid and free of the superfluous.

Serpenti Aeterna High-Jewelry watch in white gold set with brilliant-cut diamonds and round-shaped emeralds. One twirl bracelet (size 155 mm) and case set with 428 diamonds (4,93ct), 263 emeralds of varying sizes (4,35 ct) and one central emerald (0,45 ct). Dial set with 107 diamonds (0,25 ct), green hands.

© FONDATION DU GRAND PRIX D'HORLOGERIE DE GENÈVE

Description published by Bvlgari via GPHG.

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Questions

Did the Bvlgari Serpenti Aeterna win at the GPHG 2025?
It was nominated, not a winner. The Bvlgari Serpenti Aeterna reached the GPHG 2025 shortlist in the Jewellery category.
What movement does the Bvlgari Serpenti Aeterna use?
Quartz.
What size is the Bvlgari Serpenti Aeterna?
Case 14 x 25 mm, 8.08 mm thick, in White gold.
How much does the Bvlgari Serpenti Aeterna cost?
At launch the manufacturer price was 225,000 CHF, as published by GPHG. Market prices move independently of it.

Sources and credits. The award result, specification and the description above are published by GPHG on its own entry for this watch, part of GPHG. The watch is made by Bvlgari, whose full market data we track on Bvlgari prices. Market figures are our own, measured from dealer listings we track directly. Neither GPHG nor Bvlgari is affiliated with this site.