The watch market, measured
Source prices are USD; figures convert to your selected currency. Listings outside a $100 to $1,000,000 USD sanity band are excluded. Asking prices and realised prices are never blended into one average.
2,340,334
Listings tracked
459
Sellers
3,745
Brands
Data through 6 OCT 2026
On the market
1,768,475
live listings
Sold archive
84,577
completed sales tracked
Average asking
$17,907
across live inventory
Average realized
$3,809
across the sold archive
The Watch Info 100
Twelve months of market direction
+2.3% since base
Chained same-reference price index across tracked references, base 100 in 2025-01. Full methodology and per-brand indexes live on the leaderboards.
Section 01
Live market vs sold archive
The asking market runs above realized prices: the average live ask is $17,907 against $3,809 across completed sales. Sold pieces spent an average of 31 days on the market before selling.
On the market
Sold archive
Section 02
Vintage vs modern
Among the 327,272 listings with a recorded production year, modern pieces (2000 and later) average $27,807 while vintage pieces average $16,144. Vintage is the smaller but broader corner of the market, 30,525 pieces spanning 528 brands.
Vintage · pre 2000
Modern · 2000 and later
Production year is recorded on 327,272 of 2,340,334 tracked listings; this section reads on that subset only.
Section 03
Where the money sits
Rolex carries the deepest live inventory by value at $10.2B across 540,963 listings. The ten largest brands together hold $27.9B of asking value.
Top 10 by live inventory value
$27.9B
Rolex
540,963 listings
$10.2B
2
Omega
200,941 listings
$1.7B
3
Breitling
87,015 listings
$548.0M
4
Patek Philippe
65,860 listings
$4.6B
5
Audemars Piguet
59,321 listings
$3.3B
6
TAG Heuer
56,320 listings
$164.3M
7
Tudor
56,024 listings
$207.9M
8
Cartier
52,126 listings
$579.5M
9
Panerai
48,463 listings
$406.5M
10
Longines
45,878 listings
$91.8M
Top 10 by completed sales
19,297
Tandorio
3,779 sold
no price published
2
Patek Philippe
2,532 sold
$50,382
3
Rolex
1,873 sold
$26,025
4
Audemars Piguet
1,836 sold
$64,211
5
Baume & Mercier
1,826 sold
no price published
6
Omega
1,822 sold
$7,507
7
Molequin
1,767 sold
no price published
8
Bell & Ross
1,397 sold
no price published
9
NOMOS Glashütte
1,366 sold
$2,180
10
Cartier
1,099 sold
$10,050
Section 03b
Brand performance heatmap
Pick up to 12 brands
Chained index change per brand across four horizons. Emerald reads gain, garnet reads loss.
Horizons read on the chained same-reference monthly index; a dash means the brand lacks enough history for that horizon. All reads since the brand entered the index.
Section 04
How fast the market moves
By sell-through, Label Noir leads: 100.0% of its tracked listings have found a buyer.
Fastest selling brands
average days on market before sale
–
Sell-through leaders
share of tracked listings already sold
100.0%
The material premium
average price as a multiple of steel
12.2x
Section 05
The shape of the market
Live inventory by price band
Most of the live market sits between $1k and $50k. The tails, entry pieces under $1k and grails above $50k, are thinner but define the range.
Case material composition
Steel dominates by volume; precious metals dominate by value. Platinum pieces average $146,227 against $12,023 for steel.
Methodology
Listings outside a $100 to $1,000,000 USD sanity band are excluded from every average on this page. Source prices are recorded in USD and converted to your selected currency at the current rate.
Sold figures reflect the archive we have tracked, not the total world market. Days-to-sell reads only on listings that record both dates.
Vintage vs modern reads on the subset of listings with a recorded production year (327,272 pieces).
The Watch Info 100 is a chained same-reference index: month over month price ratios of references present in both months, capped and averaged. Full notes on the leaderboards.
Compiled 17 Oct 2026 · data through 6 OCT 2026 · refreshed every 6 hours