Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
6,446
stocked by two or more retailers
Retail listings
150,127
refreshed through the day
Realized prices
150,140
confirmed at auction
Typical spread
38%
between cheapest and dearest quote
All brands Rolex Omega Breitling Tudor Cartier Patek Philippe Sort
2 watches matching “8243” Clear search
Rolex 278243
278243
Rolex Datejust steel / gold automatic women's watch 278243 [2…
9 listings across 2 retailers
Low ask$10,909 Awaiting auction dataNot yet sold at auction High ask$22,995
10% Dealer spread
See every seller and price
Rolex 178243
178243
Rolex Datejust 31 178243
3 listings across 3 retailers
Low ask$8,750 Awaiting auction dataNot yet sold at auction High ask$14,450
65% Dealer spread
See every seller and price

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.