What is the difference between an asking price and a realized price?

An asking price is what a dealer currently wants for a watch. A realized price is what a buyer actually paid for one at auction, hammer plus buyer premium. Asking prices are opinions and realized prices are evidence, which is why this page shows both side by side.

Why do prices for the same watch reference vary so much?

Condition, completeness, service history and dial variant all move the price. A single reference can also cover very different watches: Rolex Day-Date 18038 includes ordinary gold examples and rare Stella enamel dials worth many times more. The typical spread between the cheapest and dearest listing on this page is around 14 percent.

Where does this watch price data come from?

Asking prices are gathered from public retailer listings and refreshed through the day. Realized prices come from completed auctions. Prices published in other currencies are converted to US dollars at the current rate before any comparison is made.

Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.

References compared

6,594

stocked by two or more retailers

Retail listings

152,669

refreshed through the day

Realized prices

150,140

confirmed at auction

Typical spread

14%

between cheapest and dearest quote

18 watches matching “764” Clear search

L3.764.4.16.6

Longines Legend Diver 39mm L3.764.4.16.6

3 listings across 3 retailers

Low ask$3,486 Awaiting auction dataNot yet sold at auction High ask$3,850

10% Dealer spread

Compare 3 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Montredo Lowest	$3,486	Not stated	Not stated	View
Topper Jewelers	$3,850	Not stated	1959	View
Exquisite Timepieces	$3,850	Not stated	1959	View

L3.764.4.90.6

Longines Legend Diver 39mm L3.764.4.90.6

3 listings across 3 retailers

Low ask$3,300 Awaiting auction dataNot yet sold at auction High ask$3,550

8% Dealer spread

Compare 3 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$3,300	Not stated	1959	View
Montredo	$3,509	Not stated	Not stated	View
Exquisite Timepieces	$3,550	Not stated	Not stated	View

L3.764.4.90.9

Longines L3.764.4.90.9 Legend Diver

3 listings across 3 retailers

Low ask$2,800 Awaiting auction dataNot yet sold at auction High ask$3,500

25% Dealer spread

Compare 3 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,800	Like new & unworn	2026	Marketplace
Montredo	$3,163	Not stated	Not stated	View
Exquisite Timepieces	$3,500	Not stated	Not stated	View

L3.764.4.96.6

Longines Legend Diver 39mm L3.764.4.96.6

3 listings across 3 retailers

Low ask$2,250 Awaiting auction dataNot yet sold at auction High ask$3,850

71% Dealer spread

Compare 3 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,250	Used (Very good)	2025	Marketplace
Topper Jewelers	$3,850	Not stated	1959	View
Exquisite Timepieces	$3,850	Vintage	1959	View

L3.764.4.99.6

Longines Legend Diver 39mm L3.764.4.99.6

3 listings across 3 retailers

Low ask$2,950 Awaiting auction dataNot yet sold at auction High ask$3,850

31% Dealer spread

Compare 3 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,950	Used (Very good)	Not stated	Marketplace
Topper Jewelers	$3,850	Not stated	1959	View
Exquisite Timepieces	$3,850	Vintage	1959	View

L37644166

Longines Legend Diver 39mm White Dial Men's Automatic Bracele…

3 listings across 2 retailers

Low ask$2,999 Awaiting auction dataNot yet sold at auction High ask$4,169

39% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,999	New	2026	Marketplace
Aggregated Marketplace	$3,200	New	2025	Marketplace
Berrys Jewellers	$4,169	Not stated	Not stated	View

7764

Oris Pre-Owned Oris Carl Brashear Calibre 401 Limited 01 401 …

2 listings across 2 retailers

Low ask$2,099 Awaiting auction dataNot yet sold at auction High ask$2,800

33% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$2,099	Pre-owned	Not stated	View
Exquisite Timepieces	$2,800	Not stated	Not stated	View

AB01764A1C1X1

Breitling Top Time B01 Triumph AB01764A1C1X1

2 listings across 2 retailers

Low ask$7,650 Awaiting auction dataNot yet sold at auction High ask$8,007

5% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$7,650	Not stated	2022	View
Berrys Jewellers	$8,007	Not stated	Not stated	View

H76409140

Hamilton Hamitlon Khaki Aviation Pilot Pioneer Mechanical Chr…

2 listings across 2 retailers

Low ask$2,118 Awaiting auction dataNot yet sold at auction High ask$2,445

15% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,118	New	Not stated	Marketplace
Exquisite Timepieces	$2,445	Vintage	Not stated	View

H76409530

Hamilton H76409530 Khaki Aviation Pilot Pioneer Mechanical Ch…

2 listings across 2 retailers

Low ask$1,850 Awaiting auction dataNot yet sold at auction High ask$2,395

29% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$1,850	New	2025	Marketplace
Exquisite Timepieces	$2,395	Vintage	Not stated	View

H76409540

Hamilton H76409540 Khaki Aviation Pilot Pioneer Mechanical Ch…

2 listings across 2 retailers

Low ask$2,035 Awaiting auction dataNot yet sold at auction High ask$2,395

18% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,035	New	2025	Marketplace
Exquisite Timepieces	$2,395	Vintage	Not stated	View

H76419931

Hamilton H76419931 Khaki Aviation Pilot Pioneer Mechanical 36…

2 listings across 2 retailers

Low ask$877.00 Awaiting auction dataNot yet sold at auction High ask$975.00

11% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$877.00	New	2025	Marketplace
Exquisite Timepieces	$975.00	Vintage	1973	View

L3.764.4.06.6

Longines Legend Diver 39mm L3.764.4.06.6

2 listings across 2 retailers

Low ask$3,850 Awaiting auction dataNot yet sold at auction High ask$3,850

0% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$3,850	Not stated	1959	View
Exquisite Timepieces	$3,850	Vintage	1959	View

L3.764.4.06.9

Longines Legend Diver 39mm L3.764.4.06.9

2 listings across 2 retailers

Low ask$3,094 Awaiting auction dataNot yet sold at auction High ask$3,500

13% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Montredo Lowest	$3,094	Not stated	Not stated	View
Topper Jewelers	$3,500	Not stated	1959	View

L3.764.4.50.0

Longines Legend Diver 39mm L3.764.4.50.0

2 listings across 2 retailers

Low ask$3,500 Awaiting auction dataNot yet sold at auction High ask$3,500

0% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$3,500	Not stated	1959	View
Exquisite Timepieces	$3,500	Not stated	Not stated	View

L3.764.4.50.6

Longines Legend Diver 39mm L3.764.4.50.6

2 listings across 2 retailers

Low ask$3,400 Awaiting auction dataNot yet sold at auction High ask$3,509

3% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Topper Jewelers Lowest	$3,400	Not stated	1959	View
Montredo	$3,509	Not stated	Not stated	View

L3.764.4.90.2

Longines Legend Diver 39mm L3.764.4.90.2

2 listings across 2 retailers

Low ask$3,163 Awaiting auction dataNot yet sold at auction High ask$3,500

11% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Montredo Lowest	$3,163	Not stated	Not stated	View
Topper Jewelers	$3,500	Not stated	1959	View

L3.764.4.90.7

Longines L3.764.4.90.7 Legend Diver Blue Dial on Bracelet

2 listings across 2 retailers

Low ask$2,600 Awaiting auction dataNot yet sold at auction High ask$3,850

48% Dealer spread

Compare 2 sellers See every seller and price

Prices gathered from public listings and refreshed through the day.

Retailer	Price	Condition	Year	Listing
Aggregated Marketplace Lowest	$2,600	Used (Very good)	2024	Marketplace
Exquisite Timepieces	$3,850	Vintage	1959	View

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.

The Same Watch,Every Price

The Same Watch,
Every Price