Market Intelligence

The Same Watch,
Every Price

A reference rarely carries one price. It carries as many as there are dealers willing to quote it. We place those quotes side by side, then measure them against the only figure that settles an argument, the sum a collector actually paid at auction.

What a dealer asks is an opinion. What a watch fetches is a fact.
References compared
4,943
stocked by two or more retailers
Retail listings
122,266
refreshed through the day
Realized prices
29,905
confirmed at auction
Typical spread
38%
between cheapest and dearest quote
All brands Rolex Omega Breitling Glashütte Original Tudor Cartier Sort
1 watch matching “69178” Clear search
Rolex 69178
69178
Rolex Rolex Lady DateJust | REF. 69178 | 18k Yellow Gold | …
56 listings across 8 retailers
Low ask$5,625 Awaiting auction dataNot yet sold at auction High ask$36,750
38%
See every seller and price

How to read this. Asking prices are collected from public retailer listings and refreshed through the day. Realized prices come from completed auctions, hammer plus buyer's premium. Prices published in other currencies are converted to USD at the current rate before comparison, so figures may differ slightly from the retailer's own page. A reference is listed here only when at least two retailers stock it. Condition, completeness and service history vary between listings and account for much of the spread, so treat these as market context rather than a like-for-like quote.